Rethinking your welcoming strategy

Rethinking your welcoming strategy

Your website serves two entirely individual purposes although both are very much connected. You want to display interesting information about your services or products and at the same time facilitate the purchase or booking of them. Of course, the most effective strategy is to offer both things to a visitor within the same viewing session.
However, as a matter of fact, guests to your website are going to be either returning visitors or first time viewers – and they both have quite different intentions.

The Welcome

First time visitors will be familiarising themselves with what you have to offer. They are learning about your services, your adeptness at delivering them, viewing your photos and getting a feel for who you are as a company. They want to know exactly what you do and how you do it. This initial assessment will help them decide if it is something that they can benefit from.

On the contrary, viewers that have visited your website before already know what you are about and have in essence decided that they could take advantage of your services or products. They don’t need the introductory information you offer first time visitors – they want to get down to business and analyse dates, prices and conditions. In fact a returning visitor is 200% more likely to become a paying customer than someone that is visiting your site for the very first time.

So what is the solution?
By structuring your homepage in such a way that it will divide this site traffic, you can welcome and serve both types of visitor effectively and efficiently.

Targeting First Time Visitors

Rather than hitting first time visitors with a special offer or financial benefits, you should ideally impress upon the visitor that your product/service is the best option available for them. Show them that they will have the most benefit, success or enjoyment by committing to you. Once they conclude they are in good hands with what you have to offer they will have a positive sense of confidence.
By presenting your competence and value for money you are creating a situation where visitors are convincing themselves that your website is the logical place to book or purchase.

The Returning Visitors

There can be no doubt that the majority of returning visitors have come back for simply one reason. They like what they see and they have most likely visited some of your competitors websites to get a real sense of how you measure up. They want to get down to business and this is your opportunity to heighten their appetite by not only welcoming them back (this can be easily achieved with the use of cookies) but also by providing them with a good reason to go ahead and make that purchase/booking today on your website – and by providing them with a direct link to your reservation/booking/purchase area of the site. This will fast track them through the site visitation process and make it much more likely that they become a paying customer.

The Strategy – In part 🙂

Structure your homepage and subsequent pages to allow for fast and attractive viewing of the information you have to offer – couple that with a ‘call to action’ that allows for a direct link to booking/purchase options. This is the ideal way to optimise the welcoming of both new and returning visitors to your website.

Ideally you want to display both options in the top area of the page (above the fold) that is visible when the site opens. 

Contact us to learn more about effective website strategies that promote successful sales. You can request a proposal for your next project here or simply send us an email to info@navegabem.com.

Navega Bem – much more than just a web design company!

9 Live Chat Benefits for Business

If your customer service requests are piling up and you regularly leave your customers waiting for hours on end for a response, it’s high time you found a new customer support solution.

Phone call centres, emails, and social media don’t cut it anymore. The average wait time on social media is 10 hours. In comparison, emails take even longer, and customers can wait for up to 12 hours for a reply. 

This is where live chat comes into play. The convenience of live chat and the fact that it’s 100x faster than any other digital service channel makes it the perfect customer service solution. 

Implementing a live chat strategy for customer support can do wonders for your business. From increasing conversions to building customer loyalty, the benefits of live chat are many. 

Since live chat software allows you to handle customer requests in real-time, it can dramatically improve customer satisfaction and boost your sales. 

According to the American Marketing Association, B2B companies see a 20% increase in conversions after they start using live chat. Similarly, a report from eMarketer found that 35% more people make a purchase online after interacting with a sales agent via live chat. 

There are just some of the advantages of using live chat for business, so if you want to find out more, don’t miss the infographic below by The Website Group.

6 tips to ensure your web site is ready to perform again

Is your website ready to perform again?

Research shows you have less than 10 seconds to convince potential customers that your website is useful. In order to make the most out of that short amount of time – this is what we recommend:

  • Make sure that each page serves a single purpose. If you try to do too much on a page, your message may get lost.
  • Place high-value content ‘above the fold’ (top visible area of the screen) to ensure visitors can find what they are looking for without needing to scroll.
  • Use a clear ‘call to action’ such as a booking button, to allow people to easily take the next step.
  • Use clear short headings to help people rapidly skim the page for relevant content.
  • Use quality images and graphics to help give fast visual context – which makes visitors more likely to understand your content.
  • Ensure your web pages have been optimised for the search engines. Without good SEO your site will perform poorly when people search for the services or products you offer.

Need help or advice?
Visit us at www.navegabem.com or send an email to info@navegabem.com

Top 10 advantages of our Social Media Marketing Agency services?

Social Media Marketing Agency & Consulting Services

Engage and expand your audience across the web with Social Media Marketing

A clear and well-defined social media presence is the way to expand and grow your reach. Social Media like Facebook, Instagram, Twitter, Pinterest and YouTube can have a massive impact on your online business. There is no other marketing option that is so low cost and with such a great feedback potential. Google is using social media activity as an indicator of website credibility.

What are the top 10 advantages of our Social Media Marketing Agency services?

  • Highly increased Brand recognition
  • Highly improved Brand loyalty
  • More opportunities to convert
  • Much higher conversion rates
  • Improved credibility for your business
  • Increased inbound traffic
  • Lower marketing costs
  • Improved search engine rankings
  • Overall improved customer experience
  • Improved customer insights

Stand out from the crowd on the most popular social networks in the world!

With our Social Media Marketing Agency strategy you’ll get

  • A fully managed social media campaign leaving you free to focus on your business
  • Consistently updated content so that it’s always current & relevant
  • Monthly statistics so you can see how your customers engage online

As a Social Media Marketing Agency we are focused on substantially increasing communication between you and the rest of the world. We will show how interacting with your customer base and their networks can make an enormous difference in bringing you new clients and generating a better income. Learn more

Professional Property Photography – Madeira

A quality picture really is worth a thousand words…

Professional Property Photography - Madeira

Before clients decide to book your holiday rental or consider buying a property, the first impression they get will be from the photos on your website.

If there are only a couple of photos to look at – or none at all, they are most likely to leave your website and find a better one.
It is essential to display the best possible high quality images instead of relying on mobile phone pictures or outdated photos.

Trust us, professional photographs of your holiday rental or real estate property are crucial for attracting new clients.
Our photographic services include full post processing and we deliver all images in a format that can be immediately used on your website, as well as full size images that can be used for printing and posters.

https://www.navegabem.com/services/property-photography.html