Finding the right marketing opportunity is the dream of every company. In these modern times, where almost half of the world’s population is connected to the internet, brands turn to social networks to advertise their products.
It was 2016 when the photo and video-sharing social networking service Instagram released a feature that caught the eye of marketers. With 400 million Instagram Stories users on a daily basis, it is one of the best ways to advertise a product or service.
Companies use Stories to bring their brands closer to the customers. Whether it’s a product promotion, an inside look, or a how-to video, by sharing this content brands take users to a shoppable page, another social platform, a blog post, or a campaign page.
Now it’s time to take a look at several case studies to get you a better picture of how brands use Instagram Stories.
Teeth whitening company HiSmile created Stories with Conor McGregor to connect with young men, and it was a total hit. The results were five times return on ad spending, 90% increase in male customers, and 14 million 18-24 year-olds reached.
British online fashion retailer Asos used videos in its Stories to increase brand awareness and engagement in the USA and UK. The results were phenomenal as there was a 3-point increase in brand awareness and a 14-point increase in ad recall.
Plastic construction toys manufacturer Lego used Canvas ads in Stories to increase awareness and sales which resulted in a 58% lower cost per click, and a 45% lower CPM.
More than 30 other case studies are waiting for you in the infographic below. All you have to do is scroll down and take a look at it to find out more.