Search Engine Optimization Explained For Newbies

SEO Explained

Since there are many elements of search engine optimization and they are also in a constant state of flux search engine optimization can be quite complex. Add to that the frequent updates made by Google to its algorithms and the issue assumes really frightening dimensions for most site administrators, especially the ones that are relatively new to the game. The lives of SEO practitioners become more complex because new search technologies are also periodically announced and implemented by Google, and they need to reckon with a very steep learning curve. Even though this discipline has been around for quite some time now, there is quite a bit of misinformation about search engine page rankings and how to improve them. Some clarifications on SEO practices:

Mostly Bigger Tends To Be Better

Generally, Google tends to favor the bigger brands when it ranks search results simply because it want to offer its users the best possible experience. This typically means that small businesses that are trying to compete with the biggies are unlikely to find favor with Google unless it has certain properties that are unique. The way smaller brands can get visibility is by optimizing their own brand name so that in the event of users searching for the business with the specific brand name rather than a generic term, the business can still be discovered.

Running a paid ad campaign will also put you right at the top of the search page but it can work out to be quite costly and thus affordable only by businesses with good profit margins. Optimizing with alternate keywords that are effective yet not used by your competitors could be very rewarding.

Sites Are Not Ranked – Pages Are

Unless you have a simple one-page site, it is normal for a typical site to comprise several distinct sections that may have multiple pages. Some segments are obviously more valuable and thus are prime targets for SEO. For example, optimizing the product page is more rewarding than the contact form. Blog content should certainly be optimized as are pages that are structured to convert visitors to customers. Including an effective CTA in the optimized pages will be able to get you more quality email addresses to add to your email marketing database for customer engagement at a later point in time. Any professional SEO company in Mumbai can advise you on how to best prioritize pages for optimization.

Identify the Keywords That You Need to Optimize For

It is widely believed that successful SEO can  only happen if a large number of search terms are taken up for optimization. However, if you are operating a business with niche target audience, it may so happen that you just need to deal with a very small number of keywords or key phrases. It is crucial to identify the target audience; so that you can decide how many of them you want to pull in and what keywords are required to be optimized to achieve that objective.

Content Is King

It has been conclusively established that sites will only gain authority and be ranked high on SERPs if users find the content relevant and useful. Since that is common knowledge you can expect to be against some really tough competition as far as original, informative, and valuable content is concerned. You will need to go all out to create great content by hiring the best of resources and committing the time, effort, and finance that is necessary. It can be extremely helpful to find out what your main competitors are doing because you will need to beat them at their own game. Using analytical tools like Moz Content and BuzzSumo is recommended so that you can discover their content strategies, monitor new content as they are being added, and also investigate content popularity.

Conclusion

Search engine optimization is basically all about you being able to define what you want your online content to do. Like in every field, you will be up and against competitors that are far larger and mightier so the only way you will be able to overtake them is by being smarter.

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