Why You Need a Website for Your Startup ASAP

As a startup owner, one of the most important things that you have to focus on in the beginning is setting up a website. According to a report, around 81 percent of people search for products and services online and your business web page is a good way to get their attention. With a well-designed and interactive website, you will be able to engage more potential customers and increase sales too. 

In order to get your small business off the ground and slowly build your brand, you need to establish a strong presence in the digital world. This starts from a website which runs smoothly, is easy to navigate and provides consumers with relevant information. 

If you are a bit confused about investing in a web page, here are a few reasons why your startup needs it. 

  1. It Markets and Promotes Your Business All the Time 

A website can feature elements of your visual brand identity such as the logo design, brand colors, fonts and imagery. However, don’t make the mistake of designing a logo that follows trends. Instead go for an appealing logo, suitable color scheme, fonts and imagery, you could create a strong and memorable impression on consumers instantly. It will help them become familiar with your brand and promote your products or services effectively.

 If it is engaging and provides a good user experience, the visitor might get convinced to stay on and explore what you have to offer. This way, you can pitch your products or services to them and even convert more leads. So think of a website as an effective tool for marketing and promoting your startup round the clock. It can be accessed by people at all times and used to spread brand awareness as well. 

  1. It Builds and Adds Credibility

In this day and age, a majority of purchasing decisions are made online. People look up for their desired items or goods on search engines like Google and then begin narrowing down their choices from the top results. If you don’t have a website, a lot of consumers may not be find out about your business and get any information on the products or services. 

It would cause a lack of trust in your products or services and even those who know your brand may not consider it credible or authentic. According to a survey, almost 75 percent of consumers assess the credibility of a business based on its web design. 

In order to get people to buy your goods and items, you need a website for your startup with all the details, contact information and listings. It will help you build credibility and encourage trustworthiness from visitors. 

  1. It Can Help You Compete with Established Brands

Now, you might be wondering how a web page could be useful in competing with big brands in your industry. Well, even startups can move ahead in competition with corporations through effective digital marketing and branding strategies. Your website will be at the center of those as most of your consumers will be directed to different landing pages through emails or social media networks. 

With search engine optimization (SEO), you can get your web page to rank in the top results of search engines such as Google. This will help attract more visitors who might choose to explore your website than looking for established brands they are already aware of. 

By using attractive high-quality images, videos and engaging content, you might be able to convince people to buy the services or products that you have to offer. The Newton Supply Co. website is one such example where the small business can compete with big names through its interactive design and user-friendliness. 

Image Source: netwonsupplyco.com 

  1. It Can Provide Latest Updates and Offers

While, you may reach out to your existing customers through email marketing or keep your followers updated on social media, you will still need a website for it. Your web page can be updated with ongoing sales, latest discounts and promotional offers so you can attract first time visitors and convince them to make a purchase. 

Think of it this way. A well-designed and upgraded web page can make a strong impact on people as soon as they come across it. If it has the relevant and most recent information, consumers might be encouraged to return back to look for more products or take advantage of a holiday sale. 

The AllBirds website has a New Arrival category in the header that immediately tells visitors about their recently launched shoe lines. Similarly, you can promote an offer or feature an update as a slider image on the home page or near the top navigation bar.  

Image Source: allbirds.com

  1. It Gives You Control over Information 

If you skip on having a website and solely rely on social media platforms such as Facebook or Instagram to reach out to consumers, you might face some challenges. These networks are controlled by third-parties and they also get access to your information as well as the interests and preferences of your potential customers. 

However, when you get a website designed for your startup, you can avoid this hassle and keep control of everything on your own. You will not have to follow any guidelines by other platforms or filter information. 

To Sum Up 

These are some of the reasons you need a website for your startup. In the end, it is the best way to attract more consumers and convert quality leads. When you have a well-designed web page, you can make your people aware of your products or services, and gain an edge over the competitors that do not have a web presence. 

About Veronica Johnson 

Veronica likes reading, writing and exploring through her travel. With her freelance guest writing, she hopes to achieve both her passion and career in online content marketing. She writes on topics like business, advertising and digital marketing.

Ransomware Attacks: How to Stay Safe

Ransomware Attacks

Data thieves are getting wiser and more technical, and that means heightened threats to personal and company information. Cryptojacking, sophisticated malware, spyware, ransomware, Trojans- you name them- have become the new weapons of mass destruction (in the digital world, that is). Businesses and other organizations, as well as private citizens, can no longer depend on simple antivirus protection to keep data spies at bay. We can only counter these weapons through awareness and knowledge; knowing how they occur and how to prevent them beforehand. That is why this article focuses on ransomware attacks: What they are and how to prevent your digital infrastructure from them.

Understanding Ransomware

What is ransomware? Simply put, ransomware are cyber-attack software that hold your personal and important files at ransom, until you pay the sum of money the involved attackers demand. These ransom payments are in most cases demanded in digital assets such as cryptocurrency. Attackers will demand that you buy Bitcoin, for example, and transfer them to their untraceable accounts.

Unlike other malicious software, ransomware doesn’t steal or copy your data but instead encrypt some files in your computer so that you are unable to access your own files. They make it nearly impossible to recover affected data unless their demands are met in totality, after which they send you the decryption key. It is like a burglar breaking into your house, collecting all your valuables, and instead of stealing them, he locks them in a room or a safe within your house and then leaves with the key. If you can’t unlock the safe or room, your only option is to do as the burglar says.

With that understanding, how can you stay safe from ransomware attacks?

1.      Don’t engage attackers in any way without consulting a trusted IT expert first

This tip might not help you recover the ransomed data, but it will help you keep the rest of your digital files safe. So, if the attackers call demanding that you provide them with some personal information in exchange for the decryption key, please dismiss them immediately. Don’t download or install any software they recommend. Don’t pay the ransom because there is no guarantee that they will send the decryption code. They are criminals, after all. In fact, don’t reply to any of their text messages or even click on their emails. The best thing to do immediately you learn of the attack is contact a trusted IT expert (or your IT department if company files are attacked) for expert advice.

2.      Backup your data regularly

Take regular backup of your data to keep it under lock and key. That keeps cybercriminals guessing. If there are no files in your computer to hold at ransom, cyber attackers will have no business corrupting your computer. Some attackers choose to lock victims’ operating systems when they find no data to hold hostage, but you’d rather deal with locked OS than locked data, especially if that data is confidential. Client data, for example, can precipitate unwanted losses, reputation damage, and lawsuits if held hostage.

3.      Avoid clicking links in spam emails or on unfamiliar websites

How does malicious ransomware get in your computer to begin with? Mostly, attackers trick you into downloading malicious smartphone apps, clicking spam emails, and downloading corrupted images or videos from unauthentic sources. You will stay safe from ransomware attacks by staying away from unnecessary downloads. Even when you need to download software or apps, be sure to confirm the authenticity of your sources.

4.      Protect your remote connections

For businesses that allow flexible working, don’t forget to protect your remote workforce. Most remote collaborations happen via personal devices that, if protected, can make the entire system vulnerable. You should invest in virtual private network service provider, to keep all your office tech equipment as well as employees’’ connected devices secure. This VPN has desktop applications for Linux, Windows, and macOS operating systems. For people using iOS or android smartphones, you can trust NordVPN to secure your mobile apps.

It is best to avoid public Wi-Fi at airports and restaurants but if you have to, ensure that you use a trustworthy, secure VPN.

Other safety tips:

5.      Keep your computer software up to date

6.      Do not open email attachments from suspicious senders

7.      Use an advanced, dynamic antivirus protection to help you identify malicious activity early enough.

8.      Make sure your computer has a strong, hard-to-crack password  

Conclusion

Ransomware attackers used to target large-scale companies, but they are now targeting everybody including private citizens and small businesses. Some are just malicious people who are happy to see you suffer even if they don’t get anything from your woes. That is why you have to stay woke and ready to repel them before they access your system. 

4 Top Email Marketing Platforms for SMEs in 2020

Email Marketing Platforms

Out of all available online marketing methods, email marketing is said to have the highest ROI of them all, with one study putting it at 4300%. This ROI is possible because sending thousands of emails costs very little, and it can easily be combined with customer relationship marketing to send personalized messages. The challenge is finding an email marketing platform that allows you to achieve that ROI while minimizing the work involved. 

While some people might assume that there is little that separates platforms, they’d be surprised. As a matter of fact, the choice of the platform alone could dictate how successful their campaigns are, even if they do everything else right. Let’s take a look at some of the most popular email marketing platforms for small and medium businesses and what they have to offer.

Mailchimp

Mailchimp is one of the biggest players in this industry and has gained a solid reputation over the years. One reason is that there is a free version of it available, and there is no time limit on it. The rates also stay affordable as you grow your business. This makes it a popular choice for bloggers and small businesses.  

Mailchimp has some social media integration and a reasonably sized email template library. It also allows you to run A/B testing of marketing campaigns and send segmented emails. With Mailchimp, you can send out messages at a set time based on the customer’s time-zone. It also provides customers with email auto-responders and offers a number of app and service integrations.

However, Mailchimp is not the only tool out there. One of the issues people have with Mailchimp is how limited it can feel. This is because it has a fairly low cap on the number of emails you can send on each plan. Also, their basic version, while being practical to some and one of the main reasons why so many end up signing up, doesn’t have many of the important features like send time optimization, advanced segmentation, or multivariate testing for instance. So, don’t expect it to take you very far.

Mailerlite

Mailerlite made this list because it is one of the few other email marketing services with a free email marketing plan for small mailing lists. You have to pay once you hit a certain threshold on emails sent per month or the size of your subscriber base.

Mailerlite has an easy to use interface. This is true even for business processes like setting up landing pages and creating pop-up forms. There are some advanced features, such as allowing you to automatically resend messages to people who didn’t open the email the first time they received it. It is features like this that explain why 90% of Mailerlite customers are small businesses versus 70% of Mailchimp customers.

If you are torn between Mailerlite and MailChimp, then PieSync’s review should help. It gives a rundown of the differences between the two email marketing platforms. It discusses the features each has and explains when you should go with one or the other.

Constant Contact

Constant Contact is one of the biggest email marketing platforms. It is still growing, too. It is easy to use out of the box. You can manage contacts, email campaigns, and templates and your calendar from within Constant Contact, and it has tons of built-in social media sharing tools

Constant Contact gives you access to a free image library you can use when you need to insert graphics in your emails. There is also a massive database of email templates for various niches. It integrates seamlessly with online ads and e-commerce modules and has good customer support.

The biggest issue with Constant Contact, however, is that there aren’t any automation tools. That’s a drawback given how much you pay for it.

GetResponse

GetResponse is an all-in-one marketing platform that allows you to create landing pages with it and send out marketing emails via a drag and drop interface. It also has advanced features like list segmentation, A/B testing of marketing messages, and auto-responders. 

GetResponse is unique for allowing you to host webinars through the platform. It has better than average data analytics. For example, its Perfect Timing tool will mine your email campaign data to tell you when the best time to send the next one will be, and nearly everything is very intuitive. 

This tool is a great choice for mid-sized businesses. It is also ideal for those who are selling their expertise via webinars or want to use webinars as a perk for those who signed up for their email list. Also note that pricing is based on the number of subscribers you have, not per list.

Most email marketing platforms will hold email lists and let you blast a cookie-cutter template to your followers. However, you need something better if you want to succeed in today’s competitive marketplace.

6 tips to ensure your web site is ready to perform again

Is your website ready to perform again?

Research shows you have less than 10 seconds to convince potential customers that your website is useful. In order to make the most out of that short amount of time – this is what we recommend:

  • Make sure that each page serves a single purpose. If you try to do too much on a page, your message may get lost.
  • Place high-value content ‘above the fold’ (top visible area of the screen) to ensure visitors can find what they are looking for without needing to scroll.
  • Use a clear ‘call to action’ such as a booking button, to allow people to easily take the next step.
  • Use clear short headings to help people rapidly skim the page for relevant content.
  • Use quality images and graphics to help give fast visual context – which makes visitors more likely to understand your content.
  • Ensure your web pages have been optimised for the search engines. Without good SEO your site will perform poorly when people search for the services or products you offer.

Need help or advice?
Visit us at www.navegabem.com or send an email to info@navegabem.com

Professional Property Photography – Madeira

A quality picture really is worth a thousand words…

Professional Property Photography - Madeira

Before clients decide to book your holiday rental or consider buying a property, the first impression they get will be from the photos on your website.

If there are only a couple of photos to look at – or none at all, they are most likely to leave your website and find a better one.
It is essential to display the best possible high quality images instead of relying on mobile phone pictures or outdated photos.

Trust us, professional photographs of your holiday rental or real estate property are crucial for attracting new clients.
Our photographic services include full post processing and we deliver all images in a format that can be immediately used on your website, as well as full size images that can be used for printing and posters.

https://www.navegabem.com/services/property-photography.html