Why You Need a Website for Your Startup ASAP

As a startup owner, one of the most important things that you have to focus on in the beginning is setting up a website. According to a report, around 81 percent of people search for products and services online and your business web page is a good way to get their attention. With a well-designed and interactive website, you will be able to engage more potential customers and increase sales too. 

In order to get your small business off the ground and slowly build your brand, you need to establish a strong presence in the digital world. This starts from a website which runs smoothly, is easy to navigate and provides consumers with relevant information. 

If you are a bit confused about investing in a web page, here are a few reasons why your startup needs it. 

  1. It Markets and Promotes Your Business All the Time 

A website can feature elements of your visual brand identity such as the logo design, brand colors, fonts and imagery. However, don’t make the mistake of designing a logo that follows trends. Instead go for an appealing logo, suitable color scheme, fonts and imagery, you could create a strong and memorable impression on consumers instantly. It will help them become familiar with your brand and promote your products or services effectively.

 If it is engaging and provides a good user experience, the visitor might get convinced to stay on and explore what you have to offer. This way, you can pitch your products or services to them and even convert more leads. So think of a website as an effective tool for marketing and promoting your startup round the clock. It can be accessed by people at all times and used to spread brand awareness as well. 

  1. It Builds and Adds Credibility

In this day and age, a majority of purchasing decisions are made online. People look up for their desired items or goods on search engines like Google and then begin narrowing down their choices from the top results. If you don’t have a website, a lot of consumers may not be find out about your business and get any information on the products or services. 

It would cause a lack of trust in your products or services and even those who know your brand may not consider it credible or authentic. According to a survey, almost 75 percent of consumers assess the credibility of a business based on its web design. 

In order to get people to buy your goods and items, you need a website for your startup with all the details, contact information and listings. It will help you build credibility and encourage trustworthiness from visitors. 

  1. It Can Help You Compete with Established Brands

Now, you might be wondering how a web page could be useful in competing with big brands in your industry. Well, even startups can move ahead in competition with corporations through effective digital marketing and branding strategies. Your website will be at the center of those as most of your consumers will be directed to different landing pages through emails or social media networks. 

With search engine optimization (SEO), you can get your web page to rank in the top results of search engines such as Google. This will help attract more visitors who might choose to explore your website than looking for established brands they are already aware of. 

By using attractive high-quality images, videos and engaging content, you might be able to convince people to buy the services or products that you have to offer. The Newton Supply Co. website is one such example where the small business can compete with big names through its interactive design and user-friendliness. 

Image Source: netwonsupplyco.com 

  1. It Can Provide Latest Updates and Offers

While, you may reach out to your existing customers through email marketing or keep your followers updated on social media, you will still need a website for it. Your web page can be updated with ongoing sales, latest discounts and promotional offers so you can attract first time visitors and convince them to make a purchase. 

Think of it this way. A well-designed and upgraded web page can make a strong impact on people as soon as they come across it. If it has the relevant and most recent information, consumers might be encouraged to return back to look for more products or take advantage of a holiday sale. 

The AllBirds website has a New Arrival category in the header that immediately tells visitors about their recently launched shoe lines. Similarly, you can promote an offer or feature an update as a slider image on the home page or near the top navigation bar.  

Image Source: allbirds.com

  1. It Gives You Control over Information 

If you skip on having a website and solely rely on social media platforms such as Facebook or Instagram to reach out to consumers, you might face some challenges. These networks are controlled by third-parties and they also get access to your information as well as the interests and preferences of your potential customers. 

However, when you get a website designed for your startup, you can avoid this hassle and keep control of everything on your own. You will not have to follow any guidelines by other platforms or filter information. 

To Sum Up 

These are some of the reasons you need a website for your startup. In the end, it is the best way to attract more consumers and convert quality leads. When you have a well-designed web page, you can make your people aware of your products or services, and gain an edge over the competitors that do not have a web presence. 

About Veronica Johnson 

Veronica likes reading, writing and exploring through her travel. With her freelance guest writing, she hopes to achieve both her passion and career in online content marketing. She writes on topics like business, advertising and digital marketing.

Digital Restaurant Menu – The Safe & Clean Option

Using a QR Code on your tables, exterior signage, promotions and on your website – you can present your menu in an appetizing and safe format.

Your clients may not feel comfortable handling typical menus that are often difficult to clean and have been in many different hands.

QR Codes can be read by any mobile device and allow your clients to view your menu on their own device. And it is always available allowing them to plan their meal in your establishment long before they arrive.

Learn more

How Will International Trade Look Like After COVID 19

The novel strain of coronavirus (COVID-19) has affected almost every sector of the global economy. It has particularly precipitated a significant slowdown in manufacturing, supply chains, and international trade in general. In the beginning, the slowdown was attributed to the overdependence on China’s manufacturing power for almost all global business operations, which meant that a small disruption of China’s economy would obviously impact other economies of the world.

 But now that COVID-19 has spread out to almost every corner of the globe, it is hard to tell how far-reaching its repercussions will be in regards to international trade. Experts predict that if the virus isn’t contained soon, production could fall by up to 40 percent, which would translate to soaring unemployment and anemic economic activity for years to come.

How fast cross-border supply chains, and the global economy as a whole, will recover from this pandemic remains to be seen. We can, however, try to predict how international trade will look like after COVID-19.

Decreased International Trade

According to a recent analysis by the Chief Economist team at DG TRADE, the global trade for 2020 with respect to the previous year will fall by about 9.7%. Exports of goods and services out of and around Europe, on the other hand, could fall by 9.2% while EU imports fall by an estimated 8.8%.  In monetary value, the fall will account for about 285 billion and 240 billion Euros in exports and imports respectively. The most affected are the manufacturing sectors across European countries, particularly manufacturers of transport equipment and electrical machinery. Although this is happening in Europe, it could be a good representation of how things stand across the world.

More Companies Will Take their Businesses to International Markets

Shrinking economies will force companies to look for new growth opportunities beyond domestic borders. Even before COVID-19 came to town, companies were banking on international expansion, especially into Asia’s emerging markets, for their long-term growth prospects. Coronavirus will only be forcing them to expedite their pre-existing expansion plans.

Expansion into overseas markets aside, there are other reasons why businesses will have to consider taking their businesses international. One of those reasons is to get closer to sources of raw materials. Many companies have been forced to stop operations due to disrupted supply chains; merely because they are unable to access raw materials. Opening plants right where the raw materials are is a sure remedy for that problem in case of a future pandemic.

Another reason for international expansion is to tap into growing labor markets across the world. Coronavirus has left many companies with sub-standard workforce grappling to keep up with changing consumer needs and working environments. After this is over, every employer will be looking to diversify their pool of talents, some of which cannot be found locally. When businesses go international, exports and imports will significantly be affected.

International expansion brings many challenges, the biggest of them all being payroll. Multinational companies struggle to manage international payrolls after hiring overseas employees. They have to consider different time zones, differences in working hours for different regions, additional employee compensation laws, varying exchange rates, and unique tax laws per country. The surest way of ensuring that payroll to global employees is delivered on time is through international payroll providers. Such providers are well versed in international business requirements, which enable them to handle international payrolls with relative ease.

 Removal of Export Restrictions on Essential Goods

Export restrictions have inflicted harm for everyone. As much as such restrictions increase goods availability in domestic markets and lower prices, COVID-19 has proven that this approach isn’t sustainable. Domestic companies tend to slow down their production when forced to serve local markets, their demand for supplies from world markets shrinks, and international prices for both raw materials and finished products falls through the cracks. That harms economies that rely on international markets for essential goods, especially food and medical supplies. For the sake of global stability, export restrictions will have to stop.

Governments Will Put More Emphasis on Medical Supply Chains

3rd world countries cannot produce enough PPEs and other medical supplies as has been witnessed during this crisis. Most developed countries aren’t any better because they can’t seem to find a way of producing medical supplies cost effectively. Labor shortages, mobility restrictions, and overdependence on imported inputs have also plagued production capacity in developed countries. Going forward, governments all over the world will be spending a significant portion of their international trade budgets on medical supplies. No country in the world can rely solely on their local production capacity to guarantee supplies of medical equipment, so countries will have to join hands to support global medical preparedness.

Conclusion

The unprecedented nature of the coronavirus pandemic makes it hard to predict how international trade will look like in coming years, but experts believe that all economies of the world will struggle to recover from the current crisis. Some argue that the current slump will exceed the trade slump experienced during the global financial crisis of 2008‑09. Well, that remains to be seen.

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