As a startup owner, one of the most important things that you have to focus on in the beginning is setting up a website. According to a report, around 81 percent of people search for products and services online and your business web page is a good way to get their attention. With a well-designed and interactive website, you will be able to engage more potential customers and increase sales too.
In order to get your small business off the ground and slowly build your brand, you need to establish a strong presence in the digital world. This starts from a website which runs smoothly, is easy to navigate and provides consumers with relevant information.
If you are a bit confused about investing in a web page, here are a few reasons why your startup needs it.
- It Markets and Promotes Your Business All the Time
A website can feature elements of your visual brand identity such as the logo design, brand colors, fonts and imagery. However, don’t make the mistake of designing a logo that follows trends. Instead go for an appealing logo, suitable color scheme, fonts and imagery, you could create a strong and memorable impression on consumers instantly. It will help them become familiar with your brand and promote your products or services effectively.
If it is engaging and provides a good user experience, the visitor might get convinced to stay on and explore what you have to offer. This way, you can pitch your products or services to them and even convert more leads. So think of a website as an effective tool for marketing and promoting your startup round the clock. It can be accessed by people at all times and used to spread brand awareness as well.
- It Builds and Adds Credibility
In this day and age, a majority of purchasing decisions are made online. People look up for their desired items or goods on search engines like Google and then begin narrowing down their choices from the top results. If you don’t have a website, a lot of consumers may not be find out about your business and get any information on the products or services.
It would cause a lack of trust in your products or services and even those who know your brand may not consider it credible or authentic. According to a survey, almost 75 percent of consumers assess the credibility of a business based on its web design.
In order to get people to buy your goods and items, you need a website for your startup with all the details, contact information and listings. It will help you build credibility and encourage trustworthiness from visitors.
- It Can Help You Compete with Established Brands
Now, you might be wondering how a web page could be useful in competing with big brands in your industry. Well, even startups can move ahead in competition with corporations through effective digital marketing and branding strategies. Your website will be at the center of those as most of your consumers will be directed to different landing pages through emails or social media networks.
With search engine optimization (SEO), you can get your web page to rank in the top results of search engines such as Google. This will help attract more visitors who might choose to explore your website than looking for established brands they are already aware of.
By using attractive high-quality images, videos and engaging content, you might be able to convince people to buy the services or products that you have to offer. The Newton Supply Co. website is one such example where the small business can compete with big names through its interactive design and user-friendliness.
Image Source: netwonsupplyco.com
- It Can Provide Latest Updates and Offers
While, you may reach out to your existing customers through email marketing or keep your followers updated on social media, you will still need a website for it. Your web page can be updated with ongoing sales, latest discounts and promotional offers so you can attract first time visitors and convince them to make a purchase.
Think of it this way. A well-designed and upgraded web page can make a strong impact on people as soon as they come across it. If it has the relevant and most recent information, consumers might be encouraged to return back to look for more products or take advantage of a holiday sale.
The AllBirds website has a New Arrival category in the header that immediately tells visitors about their recently launched shoe lines. Similarly, you can promote an offer or feature an update as a slider image on the home page or near the top navigation bar.
Image Source: allbirds.com
- It Gives You Control over Information
If you skip on having a website and solely rely on social media platforms such as Facebook or Instagram to reach out to consumers, you might face some challenges. These networks are controlled by third-parties and they also get access to your information as well as the interests and preferences of your potential customers.
However, when you get a website designed for your startup, you can avoid this hassle and keep control of everything on your own. You will not have to follow any guidelines by other platforms or filter information.
To Sum Up
These are some of the reasons you need a website for your startup. In the end, it is the best way to attract more consumers and convert quality leads. When you have a well-designed web page, you can make your people aware of your products or services, and gain an edge over the competitors that do not have a web presence.
About Veronica Johnson
Veronica likes reading, writing and exploring through her travel. With her freelance guest writing, she hopes to achieve both her passion and career in online content marketing. She writes on topics like business, advertising and digital marketing.