Why Video is The New King of Content

‘Content is King!’ This was a statement made by Bill Gates as far back as 1996. He predicted that paid advertising would become a thing of the past, and online written content would become the new key to marketing. 

Over the years, he has been proven right. Content has become a significant player in the world of SEO, and businesses have had to find ways to fill their websites with written content. 

Twenty-four years later and written content is still an integral part of digital marketing and people’s online experiences. 

However, a new player is emerging that has a unique power to propel brands forward – video content. There are many advantages of video content, and increasingly it is how a lot of people absorb information, especially young people. 

To find out more about how video content can benefit your business, read on. 

It’s User-Friendly

Video content is user-friendly. People can watch and listen without the need to read long paragraphs of information. 

Video content with subtitles is even better, as a lot of people watch videos with the sound off while watching TV or sitting on public transport. In fact, in one Forbes article, they refer to a study that showed that 50% of consumers are more likely to watch a video with subtitles. 

In the SEO world, the importance of keeping your online platforms user-friendly is well known. People are likely to quickly move away from your content if it takes a long time to load or is too confusing. Not only does this result in them not digesting your content, but it also lowers the authority of your website, as Google does not look favorably upon websites that people quickly leave. 

That is why having a good website is so important, but unfortunately, many beginners often miss out on crucial web design steps which can ultimately cost them visitors. To ensure that your website is built correctly, you can follow this step-by-step guide from wix.com. This covers all the basics and helps you make sure that your site is mobile friendly so that all users can easily access your platform. 

Video Appeals to Consumers With a Short Attention Span

Thanks to the advancement in technology, global attention spans are narrowing. People no longer want to read long articles, preferring instead to watch videos. We recommend keeping most of your videos under a minute. When someone sees a video, but it is too long, they will often not bother to watch it, whereas if the video is short, they might think it worth their time. 

Your Competitors Can’t Copy It

With so many people trying to find ways to get ahead of the competition and get their brand out there, copy-cats have become increasingly common. Many people write online content that is created by re-wording content that already exists. As a result, it is common to see lots of similar articles on the first page of Google. 

However, it is very difficult to copy someone’s video. Even if the information is copied, you can not copy an individual’s personality and brand very easily. 

You Can Inject Personality Into Boring Topics

Video is a great way to bring excitement to boring topics. Let your personality shine through, and people will love to watch you. Other people choose to have videos where objects fly in and out, or music is put in the background. You have so many creative possibilities with videos that just aren’t possible with written content. 

You Can Showcase Your Personal Branding

When it comes to most industries, many consumers would prefer to buy a service from a person rather than a company. Personal branding is powerful because even if your company does not succeed, your personal brand will continue. 

The best way to build a personal brand? Start making videos! When people can feel like they can get to know you through your content, they will want to keep coming back to your service. 

One great tip is to brand your videos. Have your logo or name displayed on your video, so that you are recognizable and connected to your business’s brand. 

It Helps Builds Audiences

Video builds trust, credibility, and engages audiences. It also boosts conversion rates and social shares. People are often more likely to engage in video content.  According to Hubspot, video can increase conversions by 80%, so it’s a valuable tool for any growing business. 

Search Engines Love Video

Written content used to be the key to getting your website higher up on Google, and even today, it needs to remain a central focus for your website. 

However, increasingly, video is becoming just as important. It engages audiences and keeps them on your site for longer, which Google recognizes as a signal of website success. 


Overall, video marketing is only growing. From Youtube to Facebook Live and beyond, there are many opportunities to take advantage of this growing trend. Videos are now easy to make, with fantastic cameras and microphones available on most phones. Therefore, video is no longer just for big brands; every business and even freelancer should be utilizing video. 

Digital Restaurant Menu – The Safe & Clean Option

Using a QR Code on your tables, exterior signage, promotions and on your website – you can present your menu in an appetizing and safe format.

Your clients may not feel comfortable handling typical menus that are often difficult to clean and have been in many different hands.

QR Codes can be read by any mobile device and allow your clients to view your menu on their own device. And it is always available allowing them to plan their meal in your establishment long before they arrive.

Learn more

6 tips to ensure your web site is ready to perform again

Is your website ready to perform again?

Research shows you have less than 10 seconds to convince potential customers that your website is useful. In order to make the most out of that short amount of time – this is what we recommend:

  • Make sure that each page serves a single purpose. If you try to do too much on a page, your message may get lost.
  • Place high-value content ‘above the fold’ (top visible area of the screen) to ensure visitors can find what they are looking for without needing to scroll.
  • Use a clear ‘call to action’ such as a booking button, to allow people to easily take the next step.
  • Use clear short headings to help people rapidly skim the page for relevant content.
  • Use quality images and graphics to help give fast visual context – which makes visitors more likely to understand your content.
  • Ensure your web pages have been optimised for the search engines. Without good SEO your site will perform poorly when people search for the services or products you offer.

Need help or advice?
Visit us at www.navegabem.com or send an email to info@navegabem.com

The backdrop of personalization in social media marketing and its impact on revenue

Personalized content continues to be a huge social media trend. Over 51% of marketers and brands opine that personalizing experiences and content is a key challenge for current social media. For a brand, personalizing its social media strategy is critical for success. The main is to rebuilt trust and sustain it.

  • Considering how much hot water has gone on social media platforms in recent times, it’s not surprising that brands are doing everything to win consumers’ trust.
  • Facebook continues to feel the heat from the Cambridge Analytica Scandal. Countless users asking the social networking giant to be more transparent and honest in practices, ensuring optimum security.
  • Simultaneously, Twitter has been compelled to eliminate fake accounts after swarms of bots came under the scanner.
  • The several controversies have led to an erosion of trust on social media, implying that brands face as stiffer challenges to engage with their customers.

The only way out is creating meaningful, positive engagements with proper, personalized content. Targeting a smaller but dedicated audience can build engagement, resulting in customers or followers becoming your brand champions or advocates.

You can create communities for your brand, which will enable you to engage with valuable traffic, ensuring the trust and engagement remain intact. You need to avoid ads and endorsements by public figures and celebrities. 

B2B personalization

In a date-powered world, customers now expect highly personalized directives and experiences that brands must tailor to them. Advertisers have, in response, changed or modified their strategies to provide better prospects. 

This obviously isn’t limited to consumers. B2B sales personalization is also important as B2B buyers have undergone conditioning, propelling them to expect the same form of personalized communication.

  • So, B2B personalization is the process of tailoring your offers, communication directives, and advertising to fit the requirements of every B2B customer.
  • It involves better understanding and smarter targeting to deliver more relevant, faster, and enhanced experiences.
  • Just because brands are selling a B2B service or product to a company, you still have a real operator on the other end.
  • This real person is a decision-maker, who reacts either positively or negatively to certain issues/cues.
  • Recent research states that B2B personalization is equally crucial as B2C personalization. 85% of customers say that brands treating them as persons, and not as number or indexes, is instrumental in winning their trust. 
  • Around 80% of B2B customers want a deep understanding of their individual needs, which reflect in personalized experiences. 
  • Additionally, 75% of business purchases know that by the end of this year, companies will be in a position to anticipate these needs and provide relevant suggestions before initiating contact.

Creating personalized content

A leading chocolate brand collected consumer data from Facebook accounts. It sent personalized videos to participants celebrating the famous flavor match. These types of ad campaigns garner a high engagement rate, 34% conversion rate, and a 70% click-through rate. Video viewers can then complete a promotion application.

  • Some of the potential benefits of incorporating such personalization strategies in your media marketing are generating more leads and converting more users into buyers.
  • They help boost customer engagement and encourage shares. They help in improving FB ad costs and relevance scores. 
  • Personalization also boosts brand loyalty and increases brand awareness. 

For creating personalized content for social media marketing, you need to research your target audience/personas. You need to know if it’s a faceless/nameless group of people, who have shared interests, share the same things and fall in the same age group. 

Social media, fortunately, provides substantial information about consumers, helping you to know where they are and what they want.

  • You can know their ages, their location or geography, and how much time they spend online.
  • You can know the influencers and celebrities they follow and engage with.
  • You can know about the devices they use and the kind of topics that interest them.

Retargeting ad campaigns

Retargeting marketing campaigns offer stupendous opportunities when you fuse them with personalization. Retargeting is the process of delivering targeted advertising to folks, who’ve already engaged with you on your website. 

For instance, when somebody reads your blog posts, he/she also checks the price range and adds an item to their shopping cart. You can target these persons with separate, personalized content, bearing dynamic ads of the product they had checked. You can also show them adverts of additional products after they buy something from you.

You could even put items in different clusters, presenting the most relevant advertisement in each situation. In numerous cases, segmented or group marketing creates incredible personalization in advertisements.

  • Personalized videos are also very popular. One example is the FB videos that show a social history of a friendship. 
  • These videos hold immense value to you and your pals, making it as relevant and personal as it gets.
  • For FB and Instagram followers, you can conduct personalized social media quizzes. 
  • They engage your audience and help you gather considerable information for personalizing users’ experiences. 

More personalization modes

Having a different and distinct voice tone while communication with consumers renders a personal tough. It’s worthwhile noting that 75% of customers prefer a brand due to its customer-friendly service representatives. Around 78% of customers desire a seamless and consistent customer experience, regardless of the engagement modalities.

  • There are dedicated tools and services that personalize their customer support and care by implementing GIFs while responding to their customers on social media.
  • It makes you think of them as your friend and well-wisher, which blends perfectly with the brand’s approach.
  • Brands are running real-life ad campaigns on the basis of social data. Just because we’re in the realm of social media marketing, you don’t necessarily have to think digital-only. 
  • In fact, results prove how real-life connections and engagements have been more profitable and valuable in this era as well.

You can personalize direct messages on Twitter. The typical standard messages from company pages on the platform have become a passé. New brands are using a rather impersonal and informal approach to pour some fun into it. 

Author’s Bio:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

3 Simple Tips For Increasing Conversions On Social Media

Conversions On Social media

Social media is an important channel for businesses. It gives you access to a diverse and populous space where you can grow your following, sell your products, and showcase your brand on a rich, creative channel.

But chasing those all-important conversions can be tricky. There are always things you can be doing to improve your conversion rate. So read on to discover four simple tips for increasing conversions on social.

Increasing conversions are just one aspect of a successful social strategy — you also need good, solid growth. Discover four creative ways to grow your social following here.

Provide genuine value in your social campaigns

Social media brings millions of people (and businesses) together, so it’s only natural that there’s a lot of information to work through — not all of it useful. If you want your social strategy to succeed, you need to deliver value.

Whatever the goals of your social campaign — sell a product, increase signups to a mailing list, and so on — you need to provide genuine value alongside it. Customers won’t convert unless they feel as though they’re getting some in return, and it’s up to you to provide it.

The best way to achieve this is by understanding your target audience on a deep, granular level. If you sell security cameras, for example, then your target consumer will likely have an interest in home security — you can then provide tips and advice on securing your home beyond cameras.

The way this value is presented matters too. Blogs are effective for outlining information in short, snappy sentences, but videos are also a great way to explain difficult concepts through visual means.

In the same vein, infographics are great for conveying dense stats and data in an easy to understand way. Use an intuitive infographic creator to easily turn otherwise impregnable facts into simple, understandable concepts.

Create landing pages that your customers can trust

While they’re not hosted on your social media pages, your landing pages play an important role in your social conversion rate. They should continue the visual and stylistic tone of your social content, building a connection between your social ad and your landing page.

From font styles and colors to tone of voice and vocabulary used, a number of aspects go into creating this connection.

Without this semantic link, your customers will feel disconnected. The difference between each element will cause them to lose trust in you, and in turn will lose you that important conversion too.

Your landing page should foster the following qualities if you want to keep customers converting:

  • Messages and meaning: your copy, headers, call-to-action, and so on should mirror the message and meaning of the originating social ad or post. If your social copy offers a free discount code, for instance, your header and surrounding copy should offer the same.
  • User-friendly design: a user-friendly landing page keeps users onpage and encourages conversions. Minimalist design and easily navigable menus are crucial here.
  • Visual style: photos, fonts, colors, design, and other visual elements should be the same across your social post or ad and your landing page.
  • Trust signals: build trust with reliable supporting material. Show trust badges to inspire confidence and ensure your supporting material looks professional — use an invoice template for Excel for a quick and user-friendly option.

Use a dedicated landing page builder to create a landing page that is high-specification and delivers results. These tools let you build landing pages that are supported by data and offer accuracy and, crucially, conversions too.

Get laser-precise with your audience targeting

If you’re a novice when it comes to social ad campaigns, it can be easy to simply target your content to every possible customer. The more people that see it, the better results you’ll get, right?

But the truth is, the campaigns that deliver the most conversions are those that are specifically targeted to set audiences. For instance, if you show your ads for men’s cologne to Facebook users aged in their early teens, you’d probably get less response than if you targeted it at men aged in their twenties and older.

Most businesses have established customer personas for their products. They use them to inform everything from product development to marketing copy. These personas include such elements as interests, income, gender, location, and so on.

Use these personas to target specific ads to specific people. Create ads that specifically address customer pain points and then use social media’s built-in targeting features to show them to those audiences that are most likely to respond to them.

Facebook’s Custom Audiences feature is especially good here. It lets you build new audiences using data from your existing customers online. As a result, you can target your ads to customers outside of your follower base but who are still more likely to respond and convert.

Social media is an essential part of your growing business. If you want to increase conversions in 2020, follow the tips above and soon you’ll see your conversion rates soar.