Can Digital Marketing Replace Traditional Marketing?

Digital marketing seems to be on the rise at the moment with more businesses taking the e-commerce approach to capture customers who, most of the time, are online. Given the growth in technology, at one point digital marketing will replace traditional marketing. Although at this particular time, they work to supplement one another. 

In the last couple of years, most entrepreneurs have been finding it hard to do without digital marketing because of the advantages it provides. Below are advantages that accrue from online marketing:

1.  Provides an avenue to target specific customers

While the world is becoming more interconnected, ways of targeting clients are also becoming more pronounced. Digital platforms are providing more data for marketers to use to create targeted advertising based on consumer beliefs, interests, and lifestyles. When you run these advertisements on Facebook or Google, you can catch the attention of an audience that was initially neglected. Digital marketing mimics a GPS which tends to give you a specific location. However, some businesses are still reliant on traditional marketing and have thrived on it. If you deal with a brand that requires customized advertising, digital marketing would be perfect for you.

2.  Cost-effective 

Marketing carries a bigger budget for small businesses. Digital marketing compared to other forms is more cost-effective. Costs incurred to launch a marketing plan are low and the impact they offer is significant. When you source the services of digital marketing companies such as SEO Tactica, you are guaranteed enhanced visibility online which increases traffic on your website. Increased traffic translates into elevated sales and ultimately more revenue. Given that most of the work SEO companies do is online, they tend to charge affordable rates for the services they render. 

3.  Success is easy to measure

It is easy to ascertain the success of a digital marketing campaign. The veracity of a digital campaign can be determined shortly after it is launched compared to a traditional campaign. Entrepreneurs can use email marketing software to measure the output. With such software, you can tell how many emails were delivered and read by the recipient. You can also leverage tools such as Google Analytics to measure the goals that you had set at the beginning of the campaign. 

4.  Digital marketing is global

Digitization has turned the global market into a village where when you upload an advertisement, it becomes visible to people across the world. For small companies, this is an opportunity for them to go global. In recent years, most of the big companies we see today grew significantly from digital marketing

Traditional marketing existed long ago before online marketing. While digital marketing has its merits, traditional marketing also has its share of benefits. Here are the reasons why conventional marketing is still useful:

1.  Gets you the local audience with ease 

Traditional marketing involves the utilization of platforms such as print (newspapers), broadcast (FM radios and television), mail (postcards), outdoor (billboards) as well as telephone (SMS marketing). These platforms may seem dated but they still attract numerous people. 

2.  Easy to understand

For consumers with limited literacy on digital marketing, traditional marketing ensures that they are not left out. This kind of marketing does not require a detailed explanation as the content being promoted is straightforward. A flyer or billboard conveys the message clearly and concisely.

3.  Ads can be kept

Online content does not require printing or broadcasting. Therefore tools used for traditional marketing can be stored to be viewed at a later time. Additionally, the materials used can be kept and recycled to produce other things.

4.  Higher success rate

Despite the increased popularity of digital marketing, conventional marketing has been found to have a higher success rate. Online content may reach global markets but it does not mean that it will reach your potential customer who will be prompted to make purchases. You ought to know that not everyone interested in your brand has access to online platforms or can go online to search for what you are selling. When you implement a digital marketing campaign, you may lose these potential consumers to the competition. Therefore, traditional marketing is relevant, more convenient, and will improve your revenue significantly. 

Final thought

Digital marketing may seem trendy at the moment but traditional marketing is still useful and influential. For the former to surpass the latter, there is a need for the tech experts to develop content that caters to the needs of the older generation which seems not to gel with technology.

Understanding How The Pandemic Has Affected The Demand For Web Design & Development Services

DesignRush’ Q3 Industries Report analyzes the demand for agency services based on over 500 research respondents and focusing on five verticals: software and app development, web design, eCommerce, digital marketing and branding.

In this segment of the report, we look at the impact of the COVID crisis on the demand for web design and development services. Enter your details in the download form to get your free copy.

For insights into all five verticals, download the full Demand for Agency Services During COVID-19 Crisis report now →

Key Insights

  • 91.2% of respondents reported an increase in demand for at least one area of website design and development services
  • Remote work has driven demand for web security and “conversation-centric features”  
  • The COVID pandemic drove many businesses to put more effort into their online presence, with web design and development proving to be one of the fastest-growing digital industries

Enter your details in the download form to get the Demand For Web Design & Development Services During COVID-19 Crisis report or download the full Q3 Industries report here for more insights.

View the original article here: https://www.designrush.com/trends/covid-19-impact-on-web-design-and-development.

Source: DesignRush

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Rethinking your welcoming strategy

Rethinking your welcoming strategy

Your website serves two entirely individual purposes although both are very much connected. You want to display interesting information about your services or products and at the same time facilitate the purchase or booking of them. Of course, the most effective strategy is to offer both things to a visitor within the same viewing session.
However, as a matter of fact, guests to your website are going to be either returning visitors or first time viewers – and they both have quite different intentions.

The Welcome

First time visitors will be familiarising themselves with what you have to offer. They are learning about your services, your adeptness at delivering them, viewing your photos and getting a feel for who you are as a company. They want to know exactly what you do and how you do it. This initial assessment will help them decide if it is something that they can benefit from.

On the contrary, viewers that have visited your website before already know what you are about and have in essence decided that they could take advantage of your services or products. They don’t need the introductory information you offer first time visitors – they want to get down to business and analyse dates, prices and conditions. In fact a returning visitor is 200% more likely to become a paying customer than someone that is visiting your site for the very first time.

So what is the solution?
By structuring your homepage in such a way that it will divide this site traffic, you can welcome and serve both types of visitor effectively and efficiently.

Targeting First Time Visitors

Rather than hitting first time visitors with a special offer or financial benefits, you should ideally impress upon the visitor that your product/service is the best option available for them. Show them that they will have the most benefit, success or enjoyment by committing to you. Once they conclude they are in good hands with what you have to offer they will have a positive sense of confidence.
By presenting your competence and value for money you are creating a situation where visitors are convincing themselves that your website is the logical place to book or purchase.

The Returning Visitors

There can be no doubt that the majority of returning visitors have come back for simply one reason. They like what they see and they have most likely visited some of your competitors websites to get a real sense of how you measure up. They want to get down to business and this is your opportunity to heighten their appetite by not only welcoming them back (this can be easily achieved with the use of cookies) but also by providing them with a good reason to go ahead and make that purchase/booking today on your website – and by providing them with a direct link to your reservation/booking/purchase area of the site. This will fast track them through the site visitation process and make it much more likely that they become a paying customer.

The Strategy – In part 🙂

Structure your homepage and subsequent pages to allow for fast and attractive viewing of the information you have to offer – couple that with a ‘call to action’ that allows for a direct link to booking/purchase options. This is the ideal way to optimise the welcoming of both new and returning visitors to your website.

Ideally you want to display both options in the top area of the page (above the fold) that is visible when the site opens. 

Contact us to learn more about effective website strategies that promote successful sales. You can request a proposal for your next project here or simply send us an email to info@navegabem.com.

Learn more about Best Web Design Of 2020 (So Far) – And What We Can Learn From It

Navega Bem – much more than just a web design company!

Ransomware Attacks: How to Stay Safe

Ransomware Attacks

Data thieves are getting wiser and more technical, and that means heightened threats to personal and company information. Cryptojacking, sophisticated malware, spyware, ransomware, Trojans- you name them- have become the new weapons of mass destruction (in the digital world, that is). Businesses and other organizations, as well as private citizens, can no longer depend on simple antivirus protection to keep data spies at bay. We can only counter these weapons through awareness and knowledge; knowing how they occur and how to prevent them beforehand. That is why this article focuses on ransomware attacks: What they are and how to prevent your digital infrastructure from them.

Understanding Ransomware

What is ransomware? Simply put, ransomware are cyber-attack software that hold your personal and important files at ransom, until you pay the sum of money the involved attackers demand. These ransom payments are in most cases demanded in digital assets such as cryptocurrency. Attackers will demand that you buy Bitcoin, for example, and transfer them to their untraceable accounts.

Unlike other malicious software, ransomware doesn’t steal or copy your data but instead encrypt some files in your computer so that you are unable to access your own files. They make it nearly impossible to recover affected data unless their demands are met in totality, after which they send you the decryption key. It is like a burglar breaking into your house, collecting all your valuables, and instead of stealing them, he locks them in a room or a safe within your house and then leaves with the key. If you can’t unlock the safe or room, your only option is to do as the burglar says.

With that understanding, how can you stay safe from ransomware attacks?

1.      Don’t engage attackers in any way without consulting a trusted IT expert first

This tip might not help you recover the ransomed data, but it will help you keep the rest of your digital files safe. So, if the attackers call demanding that you provide them with some personal information in exchange for the decryption key, please dismiss them immediately. Don’t download or install any software they recommend. Don’t pay the ransom because there is no guarantee that they will send the decryption code. They are criminals, after all. In fact, don’t reply to any of their text messages or even click on their emails. The best thing to do immediately you learn of the attack is contact a trusted IT expert (or your IT department if company files are attacked) for expert advice.

2.      Backup your data regularly

Take regular backup of your data to keep it under lock and key. That keeps cybercriminals guessing. If there are no files in your computer to hold at ransom, cyber attackers will have no business corrupting your computer. Some attackers choose to lock victims’ operating systems when they find no data to hold hostage, but you’d rather deal with locked OS than locked data, especially if that data is confidential. Client data, for example, can precipitate unwanted losses, reputation damage, and lawsuits if held hostage.

3.      Avoid clicking links in spam emails or on unfamiliar websites

How does malicious ransomware get in your computer to begin with? Mostly, attackers trick you into downloading malicious smartphone apps, clicking spam emails, and downloading corrupted images or videos from unauthentic sources. You will stay safe from ransomware attacks by staying away from unnecessary downloads. Even when you need to download software or apps, be sure to confirm the authenticity of your sources.

4.      Protect your remote connections

For businesses that allow flexible working, don’t forget to protect your remote workforce. Most remote collaborations happen via personal devices that, if protected, can make the entire system vulnerable. You should invest in Nord VPN, a virtual private network service provider, to keep all your office tech equipment as well as employees’’ connected devices secure. This VPN has desktop applications for Linux, Windows, and macOS operating systems. For people using iOS or android smartphones, you can trust NordVPN to secure your mobile apps.

It is best to avoid public Wi-Fi at airports and restaurants but if you have to, ensure that you use a trustworthy, secure VPN.

Other safety tips:

5.      Keep your computer software up to date

6.      Do not open email attachments from suspicious senders

7.      Use an advanced, dynamic antivirus protection to help you identify malicious activity early enough.

8.      Make sure your computer has a strong, hard-to-crack password  

Conclusion

Ransomware attackers used to target large-scale companies, but they are now targeting everybody including private citizens and small businesses. Some are just malicious people who are happy to see you suffer even if they don’t get anything from your woes. That is why you have to stay woke and ready to repel them before they access your system.