9 Live Chat Benefits for Business

If your customer service requests are piling up and you regularly leave your customers waiting for hours on end for a response, it’s high time you found a new customer support solution.

Phone call centres, emails, and social media don’t cut it anymore. The average wait time on social media is 10 hours. In comparison, emails take even longer, and customers can wait for up to 12 hours for a reply. 

This is where live chat comes into play. The convenience of live chat and the fact that it’s 100x faster than any other digital service channel makes it the perfect customer service solution. 

Implementing a live chat strategy for customer support can do wonders for your business. From increasing conversions to building customer loyalty, the benefits of live chat are many. 

Since live chat software allows you to handle customer requests in real-time, it can dramatically improve customer satisfaction and boost your sales. 

According to the American Marketing Association, B2B companies see a 20% increase in conversions after they start using live chat. Similarly, a report from eMarketer found that 35% more people make a purchase online after interacting with a sales agent via live chat. 

There are just some of the advantages of using live chat for business, so if you want to find out more, don’t miss the infographic below by The Website Group.

6 tips to ensure your web site is ready to perform again

Is your website ready to perform again?

Research shows you have less than 10 seconds to convince potential customers that your website is useful. In order to make the most out of that short amount of time – this is what we recommend:

  • Make sure that each page serves a single purpose. If you try to do too much on a page, your message may get lost.
  • Place high-value content ‘above the fold’ (top visible area of the screen) to ensure visitors can find what they are looking for without needing to scroll.
  • Use a clear ‘call to action’ such as a booking button, to allow people to easily take the next step.
  • Use clear short headings to help people rapidly skim the page for relevant content.
  • Use quality images and graphics to help give fast visual context – which makes visitors more likely to understand your content.
  • Ensure your web pages have been optimised for the search engines. Without good SEO your site will perform poorly when people search for the services or products you offer.

Need help or advice?
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