Can Digital Marketing Replace Traditional Marketing?

Digital marketing seems to be on the rise at the moment with more businesses taking the e-commerce approach to capture customers who, most of the time, are online. Given the growth in technology, at one point digital marketing will replace traditional marketing. Although at this particular time, they work to supplement one another. 

In the last couple of years, most entrepreneurs have been finding it hard to do without digital marketing because of the advantages it provides. Below are advantages that accrue from online marketing:

1.  Provides an avenue to target specific customers

While the world is becoming more interconnected, ways of targeting clients are also becoming more pronounced. Digital platforms are providing more data for marketers to use to create targeted advertising based on consumer beliefs, interests, and lifestyles. When you run these advertisements on Facebook or Google, you can catch the attention of an audience that was initially neglected. Digital marketing mimics a GPS which tends to give you a specific location. However, some businesses are still reliant on traditional marketing and have thrived on it. If you deal with a brand that requires customized advertising, digital marketing would be perfect for you.

2.  Cost-effective 

Marketing carries a bigger budget for small businesses. Digital marketing compared to other forms is more cost-effective. Costs incurred to launch a marketing plan are low and the impact they offer is significant. When you source the services of digital marketing companies such as SEO Tactica, you are guaranteed enhanced visibility online which increases traffic on your website. Increased traffic translates into elevated sales and ultimately more revenue. Given that most of the work SEO companies do is online, they tend to charge affordable rates for the services they render. 

3.  Success is easy to measure

It is easy to ascertain the success of a digital marketing campaign. The veracity of a digital campaign can be determined shortly after it is launched compared to a traditional campaign. Entrepreneurs can use email marketing software to measure the output. With such software, you can tell how many emails were delivered and read by the recipient. You can also leverage tools such as Google Analytics to measure the goals that you had set at the beginning of the campaign. 

4.  Digital marketing is global

Digitization has turned the global market into a village where when you upload an advertisement, it becomes visible to people across the world. For small companies, this is an opportunity for them to go global. In recent years, most of the big companies we see today grew significantly from digital marketing

Traditional marketing existed long ago before online marketing. While digital marketing has its merits, traditional marketing also has its share of benefits. Here are the reasons why conventional marketing is still useful:

1.  Gets you the local audience with ease 

Traditional marketing involves the utilization of platforms such as print (newspapers), broadcast (FM radios and television), mail (postcards), outdoor (billboards) as well as telephone (SMS marketing). These platforms may seem dated but they still attract numerous people. 

2.  Easy to understand

For consumers with limited literacy on digital marketing, traditional marketing ensures that they are not left out. This kind of marketing does not require a detailed explanation as the content being promoted is straightforward. A flyer or billboard conveys the message clearly and concisely.

3.  Ads can be kept

Online content does not require printing or broadcasting. Therefore tools used for traditional marketing can be stored to be viewed at a later time. Additionally, the materials used can be kept and recycled to produce other things.

4.  Higher success rate

Despite the increased popularity of digital marketing, conventional marketing has been found to have a higher success rate. Online content may reach global markets but it does not mean that it will reach your potential customer who will be prompted to make purchases. You ought to know that not everyone interested in your brand has access to online platforms or can go online to search for what you are selling. When you implement a digital marketing campaign, you may lose these potential consumers to the competition. Therefore, traditional marketing is relevant, more convenient, and will improve your revenue significantly. 

Final thought

Digital marketing may seem trendy at the moment but traditional marketing is still useful and influential. For the former to surpass the latter, there is a need for the tech experts to develop content that caters to the needs of the older generation which seems not to gel with technology.

Understanding How The Pandemic Has Affected The Demand For Web Design & Development Services

DesignRush’ Q3 Industries Report analyzes the demand for agency services based on over 500 research respondents and focusing on five verticals: software and app development, web design, eCommerce, digital marketing and branding.

In this segment of the report, we look at the impact of the COVID crisis on the demand for web design and development services. Enter your details in the download form to get your free copy.

For insights into all five verticals, download the full Demand for Agency Services During COVID-19 Crisis report now →

Key Insights

  • 91.2% of respondents reported an increase in demand for at least one area of website design and development services
  • Remote work has driven demand for web security and “conversation-centric features”  
  • The COVID pandemic drove many businesses to put more effort into their online presence, with web design and development proving to be one of the fastest-growing digital industries

Enter your details in the download form to get the Demand For Web Design & Development Services During COVID-19 Crisis report or download the full Q3 Industries report here for more insights.

View the original article here: https://www.designrush.com/trends/covid-19-impact-on-web-design-and-development.

Source: DesignRush

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Ransomware Attacks: How to Stay Safe

Ransomware Attacks

Data thieves are getting wiser and more technical, and that means heightened threats to personal and company information. Cryptojacking, sophisticated malware, spyware, ransomware, Trojans- you name them- have become the new weapons of mass destruction (in the digital world, that is). Businesses and other organizations, as well as private citizens, can no longer depend on simple antivirus protection to keep data spies at bay. We can only counter these weapons through awareness and knowledge; knowing how they occur and how to prevent them beforehand. That is why this article focuses on ransomware attacks: What they are and how to prevent your digital infrastructure from them.

Understanding Ransomware

What is ransomware? Simply put, ransomware are cyber-attack software that hold your personal and important files at ransom, until you pay the sum of money the involved attackers demand. These ransom payments are in most cases demanded in digital assets such as cryptocurrency. Attackers will demand that you buy Bitcoin, for example, and transfer them to their untraceable accounts.

Unlike other malicious software, ransomware doesn’t steal or copy your data but instead encrypt some files in your computer so that you are unable to access your own files. They make it nearly impossible to recover affected data unless their demands are met in totality, after which they send you the decryption key. It is like a burglar breaking into your house, collecting all your valuables, and instead of stealing them, he locks them in a room or a safe within your house and then leaves with the key. If you can’t unlock the safe or room, your only option is to do as the burglar says.

With that understanding, how can you stay safe from ransomware attacks?

1.      Don’t engage attackers in any way without consulting a trusted IT expert first

This tip might not help you recover the ransomed data, but it will help you keep the rest of your digital files safe. So, if the attackers call demanding that you provide them with some personal information in exchange for the decryption key, please dismiss them immediately. Don’t download or install any software they recommend. Don’t pay the ransom because there is no guarantee that they will send the decryption code. They are criminals, after all. In fact, don’t reply to any of their text messages or even click on their emails. The best thing to do immediately you learn of the attack is contact a trusted IT expert (or your IT department if company files are attacked) for expert advice.

2.      Backup your data regularly

Take regular backup of your data to keep it under lock and key. That keeps cybercriminals guessing. If there are no files in your computer to hold at ransom, cyber attackers will have no business corrupting your computer. Some attackers choose to lock victims’ operating systems when they find no data to hold hostage, but you’d rather deal with locked OS than locked data, especially if that data is confidential. Client data, for example, can precipitate unwanted losses, reputation damage, and lawsuits if held hostage.

3.      Avoid clicking links in spam emails or on unfamiliar websites

How does malicious ransomware get in your computer to begin with? Mostly, attackers trick you into downloading malicious smartphone apps, clicking spam emails, and downloading corrupted images or videos from unauthentic sources. You will stay safe from ransomware attacks by staying away from unnecessary downloads. Even when you need to download software or apps, be sure to confirm the authenticity of your sources.

4.      Protect your remote connections

For businesses that allow flexible working, don’t forget to protect your remote workforce. Most remote collaborations happen via personal devices that, if protected, can make the entire system vulnerable. You should invest in Nord VPN, a virtual private network service provider, to keep all your office tech equipment as well as employees’’ connected devices secure. This VPN has desktop applications for Linux, Windows, and macOS operating systems. For people using iOS or android smartphones, you can trust NordVPN to secure your mobile apps.

It is best to avoid public Wi-Fi at airports and restaurants but if you have to, ensure that you use a trustworthy, secure VPN.

Other safety tips:

5.      Keep your computer software up to date

6.      Do not open email attachments from suspicious senders

7.      Use an advanced, dynamic antivirus protection to help you identify malicious activity early enough.

8.      Make sure your computer has a strong, hard-to-crack password  

Conclusion

Ransomware attackers used to target large-scale companies, but they are now targeting everybody including private citizens and small businesses. Some are just malicious people who are happy to see you suffer even if they don’t get anything from your woes. That is why you have to stay woke and ready to repel them before they access your system. 

5 Ways To Build A High Performing Team

Team buidling

Building a high-performing team to deliver impressive results at all times is an essential part of enhancing efficiency and productivity. Sadly, not all employers/team leaders understand how to develop their team to such a height of performance and efficiency. Some business owners outsource team development to professional trainers and get disappointed when their investment in both money and time doesn’t translate to improved team performance. Building a high-performing team involves ensuring everyone has attained the ideal level of competency and productivity. Here are 5 tips for developing a high-performing team for your business.

1.     Resolve Conflicts Quickly and Encourage Cooperation

Differences are always going to arise. Even if you think your employees are the most laid-back in the world, differences of opinions will always come up. This is the reason: Bringing strangers together and requiring them to work in close cooperation creates room for tension. Whether it’s the smallest disagreement or a pretty huge argument, you must know how to resolve differences at work and foster cooperation.

When disputes aren’t resolved right away, a slight disagreement can quickly transform into an unproductive team. Handle conflict immediately you detect it. Initiate a conflict-resolution session between the conflicting employees to address the issue. Make sure there’s a civil discussion by mediating the session.

2.     Communicate a Clear and Inspiring Vision and Direction

According to the findings of a 2012 survey by William Shiemann, only 14 percent of employees are aware of their company’s vision and direction. This means that most of your team members may be paddling in different directions and using huge amounts of energy without moving in the right direction.

It’s your duty as a leader to ensure the whole organization clearly understands your vision, direction, strategy, and steps you intend to take to get there. You must continuously communicate and keep the focus of each team member on the vision and goals to achieve. Regular communication keeps teammates well-versed, up-to-date, and on course.

3.     Promote Employee Growth

Promoting employee development is another great strategy for building a high-performing team. Instead of micromanaging, mentor new leaders in your business. There are so many ways you can encourage employee growth. You can offer continuous education assistance. Staff members can leverage this benefit to advance their education and acquire new skills.

You can offer ongoing training to ensure employees don’t remain stagnant. Continuous training can help them assume new roles, expand their knowledge, and sharpen their skills. You can also come up with creative ways to assign your staff leadership roles. For instance, you can form committees and initiate new projects to create more leadership opportunities.  By promoting employee growth, you provide your staff with the relevant skills and expertise to become excellent performers.

4.     Set Clear Roles and Performance Expectations

Every team member should have a clear idea of what their responsibilities are, what their individual goals are, and what criteria will be used to measure their performance. By setting clear roles and responsibilities, you can ensure everyone is working on what they’re competent at. It also helps you eliminate instances where tasks are left unfinished or done twice.

Setting clear performance expectations, on the other hand, helps employees know precisely what to expect during performance reviews. It’s important to sit with your staff to agree on the team’s goals, their individual goals, and metrics for measuring performance. Offer them feedback on how they’re fairing based on these goals and performance measures. This way, you’ll be able to identify problems before they occur or resolve them right away when they do.

Pro Tip: Provide your employees with the right tools to help them unzip files free. With the best unzip programs, they can open zip files faster and complete their tasks on time.

5.     Build Trust

If you aren’t trusted as a team leader, you won’t be inspiring or trusted to solve disputes amicably, get the team to adopt goals, or believe in your communications. The absence of trust significantly brings down the efficiency and performance of team members.

There are three major pillars of building trust in a team. The first pillar is nurturing positive relationships with your team members. The second one is using your knowledge or expertise to help them solve problems or offer them valuable insights. The third one is being consistent and true to your word.

Conclusion

Developing a high-performance team is an effort-intensive task. It involves resolving conflicts quickly, encouraging cooperation, communicating a clear vision regularly, encouraging employee development, defining roles, setting clear performance expectations, and building trust. When you do all these correctly, team members will definitely surpass expectations.