A 5-Step Guide to Branding Your Business on Budget

Digital marketing and branding are probably among the best ways to have your brand noticed to the desired traffic and improve client engagement. It does not matter if your website is new or has been around for a long time; proper branding techniques lets your clients stay in touch with your clients. This is crucial for any brand or organization to remain relevant in the market. 

Today, it is not merely about stunning designs and layouts. It would help if you encouraged your clients to shop for your goods and services through various strategies and services. One popular method is to invest in a reliable loyalty program management software. Whether you run your site on your own or through an agency, the following branding tips and techniques will help you stay relevant and competitive if you are on a restricted budget. 

Influencing a diverse range of clientele 

Digital platforms keep on changing and evolving. Any strategy that worked earlier may not be as effective today or in the coming years. As an emerging brand, you should know which strategies will best help you achieve the desired results in less time and investment. The good idea is to opt for a diversified range of clientele. This means your content management team should not concentrate on a particular medium or platform. Your digital content strategy should include posts, articles, polls, visuals, and infographics, etc.

Using genuine storytelling to create an appealing brand image 

The main idea is to make your brand stand out and be unique and authentic. Today, one can easily detect if a social media page has organic or paid followers. Clients prefer genuine connections. Storytelling is also a popular skill nowadays that allows brands to appear as a responsible and proactive organization. 

Increasing client engagement by experiencing the live streaming 

Today, potential buyers and customers are also interested to know the impact your brand is making through different charitable and philanthropic work. It is possible to show it through an effective marketing strategy. A popular option nowadays is augmented reality alongside interactive sessions of live streaming. These options are incredibly immersive as it allows viewers to witness the philanthropic work that a particular brand is doing within their respective communities. These marketing techniques allow your customers to be a part of the activities that you are initiating with your team members. 

Optimize your site

Another effective way to increase client engagement is by making your website more responsive and user friendly. This becomes even more important if you run an e-commerce site. It is estimated that more than 50% of online users use their smartphones to browse the internet. Therefore, it has become crucial for businesses to make their responsive and mobile-friendly. 

If your website is slow and takes extra time to load, then the chances are that your potential clients may leave your site and look for other sites offering similar goods and services. It is equally important that you work on the layout and visual content of your website. Try to keep the interface of your site simple and easy to navigate. Don’t overcrowd your site and other social media pages with random pictures and graphics.

Similarly, your About Page should educate potential buyers about the goods and services you offer. It should mention your contact information and your the future goals and objectives of your brand. It should have a brief work portfolio about your brand’s core team members as well. You can also post relevant updates about upcoming events and services on your site’s blog.

Promoting and sharing client-generated content for organic branding 

Irrespective of the field your brand operates in, your company can benefit a lot by sharing digital content with your clients. User-generated posts are quite useful on various digital platforms, where many business organizations ask their customers to share their posts on their official media pages. Try to share the goals, mission, and ethical policies of your organization. The best way to use various social media platforms for any brand is to let the audience know about its objectives, goals, and ideology. It should let the audience know about the beliefs and ethical policies followed by its worker’s employees. With time, this helps a brand improve its client’s trust and loyalty in the goods and services it makes. 

In Conclusion 

Online branding and marketing strategies keep on changing and evolving with time. Brands should be flexible enough to adapt to these changing trends. To succeed in digital branding, a company must invest its time and resources in developing the right marketing strategies. Giving priority to client expectations will surely help an organization create a successful marketing strategy that engages potential buyers in the most convincing way.

Digital Restaurant Menu – The Safe & Clean Option

Using a QR Code on your tables, exterior signage, promotions and on your website – you can present your menu in an appetizing and safe format.

Your clients may not feel comfortable handling typical menus that are often difficult to clean and have been in many different hands.

QR Codes can be read by any mobile device and allow your clients to view your menu on their own device. And it is always available allowing them to plan their meal in your establishment long before they arrive.

Learn more

How To Grow Your Brand Globally

Now that you have excelled in your domestic market, and because you want to stay ahead of regional competition, you feel that the timing is perfect for an international expansion. That is a good call! But do you understand what it means to grow a brand globally?

Global expansion means targeting clients from multiple countries and regional economic blocs. It means localizing your products and/or services for multiple new markets. And because the world is not a homogenous market, technically, going global means opening one shop in one foreign market, followed by another shop in a different foreign market, over and over again. That means you will have to constantly struggle with unfamiliar local customs and languages, reimage your mission and vision, rethink your branding and marketing strategies, navigate new labor markets, and comply with new laws and regulations.

Global expansion is risky and understandably scary, but it is a risk you have to take if you are to earn and maintain a competitive edge in today’s fast-paced business environment. That is why you should read the 5 tips below on how to grow your brand globally.

1.  Determine if your product or service is a good candidate for overseas markets

Having a strong brand reputation in your domestic market doesn’t necessarily mean that you will succeed abroad. That is why you need to analyze your brand’s export potential before considering doing business overseas. Your analysis should determine these, among other factors:

 ·        Which markets have a pressing need that your products or services can satisfy?

·        How distinctive is your product with respect to already-existing brands? Competition is stiff everywhere, so you must be ready to fight for your place in every market you expand globally to.

·        Identify consumer segments that share common characteristics within the larger target market. If you sell high-end ladies’ beauty products, for example, how many women in your target audience can afford to buy your products?

·        How is the market affected by technological and scientific developments, and how will such developments impact the future marketability of your product?  

2.  Understand local laws and regulations

Opening a shop in multiple jurisdictions means that you have to comply with multiple sets of domestic legal requirements. It is advisable to consult reputable local legal counsels in every market you expand to. Here are a few legal questions to ask your legal counsel: 

·        How bureaucratic are the local company registration processes? How can you expedite the processes without breaking any registration laws?

·        Which unique employment laws should you know about and, in case of violation, which ones attract the biggest penalties?

·        Which payments or presents can you give to government officials as ordinary customary practice, and which ones can be translated as bribe/corruption?

·        Which are your tax obligations as a foreign brand?

·        Which intellectual property rights do you enjoy?

·        Of the local Civil law and the Common law systems, which ones can impact your branding and marketing?

·        How binding are exclusive distribution agreements between your company and local distributors?

3.  Seek to understand local cultures

Each international market is governed by its unique set of cultural preferences. Seemingly inconsequential factors in your local market, e.g. brand colors or product shapes, can be offending in another market. So, if you don’t want to offend the very people you want to do business with, and jeopardize your growth prospects, understand the following beforehand:

·        What is the local business etiquette? How should you dress when attending business meetings? How should you behave when dealing with workers, clients, or investors of the opposite gender? Is it okay to address elderly people by their first name?

·        Is it okay to discuss sensitive matters such as politics, racism, human rights, or religion in public? Where do you draw the line?

·        How deep do local community policing systems run, and what does your brand need to do to stay out of trouble with community leaders? In some communities in Africa and Southeast Asia, for example, you need the blessing of local elders before you are allowed to conduct any form of business.

4.  Avoid exportation pitfalls

 There are several pitfalls that plague exportation, among them foreign currency fluctuations, border requirements, logistical hurdles, and shipment delays. You will avoid them by formulating a stellar export strategy that includes all the logistics and legal requirements that are unique to each target market. Have a fall back plan in case your initial strategy doesn’t work out.

5.  Have a solid localization strategy

Localization helps you connect with local customers and achieve brand success. Here are a few tips for developing a solid localization strategy:

·        Hire a reputable translation company to translate important documents, web content, product user interface, and marketing campaigns into local dialects.

·        Localize your pricing as per the local demand, supply, and competition. Your home market prices will most likely not cut it for foreign markets.

·        Inspire trust and engagement with local communities by participating in local community development initiatives.

·        Ensure that your logo, brand name, and overall identity are clearly understood and accepted overseas.

·        Ensure that the images and videos you post on social media and on your official website are relatable to the local market.

·        Create a global SEO strategy. You will need to work with a multilingual SEO expert on this.

·        Hire local workers, particularly for the sales, marketing, and customer relations departments.

Conclusion

Up to this point, you are as good as set for global growth. Now go ahead and find financing partners if necessary, hire your team, find distributors and suppliers, set up the head office and local stores, and do everything else that you did when you were setting up your existing business. Expanding overseas will definitely be a tall order for you, but if done correctly, it can be very rewarding.

9 Live Chat Benefits for Business

If your customer service requests are piling up and you regularly leave your customers waiting for hours on end for a response, it’s high time you found a new customer support solution.

Phone call centres, emails, and social media don’t cut it anymore. The average wait time on social media is 10 hours. In comparison, emails take even longer, and customers can wait for up to 12 hours for a reply. 

This is where live chat comes into play. The convenience of live chat and the fact that it’s 100x faster than any other digital service channel makes it the perfect customer service solution. 

Implementing a live chat strategy for customer support can do wonders for your business. From increasing conversions to building customer loyalty, the benefits of live chat are many. 

Since live chat software allows you to handle customer requests in real-time, it can dramatically improve customer satisfaction and boost your sales. 

According to the American Marketing Association, B2B companies see a 20% increase in conversions after they start using live chat. Similarly, a report from eMarketer found that 35% more people make a purchase online after interacting with a sales agent via live chat. 

There are just some of the advantages of using live chat for business, so if you want to find out more, don’t miss the infographic below by The Website Group.

6 tips to ensure your web site is ready to perform again

Is your website ready to perform again?

Research shows you have less than 10 seconds to convince potential customers that your website is useful. In order to make the most out of that short amount of time – this is what we recommend:

  • Make sure that each page serves a single purpose. If you try to do too much on a page, your message may get lost.
  • Place high-value content ‘above the fold’ (top visible area of the screen) to ensure visitors can find what they are looking for without needing to scroll.
  • Use a clear ‘call to action’ such as a booking button, to allow people to easily take the next step.
  • Use clear short headings to help people rapidly skim the page for relevant content.
  • Use quality images and graphics to help give fast visual context – which makes visitors more likely to understand your content.
  • Ensure your web pages have been optimised for the search engines. Without good SEO your site will perform poorly when people search for the services or products you offer.

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