Which Content Format Is More Effective: Text or Images?

When it comes to marketing, content is essential. Giving the appropriate information to the proper audience in the right format is a strategy that may help businesses stand out. Marketers must plan carefully due to the large number of websites attempting to take a piece of the readership pie.

There are many different types of content. Text, images, video, or a combination might be used to deliver information. But what is the best way to display information on your website? 

However, visual content is only one type of material. We compare the benefits and drawbacks of both text and picture content in this section.

Visual information is better processed by our brains

It’s been shown that in some cases, the text is up to 60,000 times less effective than visuals. It appears to be more difficult to comprehend pictures than entire blocks of text. In fact, non-verbal information accounts for 90% of the information that reaches the brain. Of course, our brains are built to understand images better than words.

This is due to the fact that people recall up to 80% of what they see, as opposed to just 20% of what they read. As a result, visuals are critical in terms of content marketing.

The number of people who view your posts is dependent on the presence of pictures

If you include images, you may almost double the number of people who view your webpage. In addition, images can assist you to attract the ideal type of audience to your site by as much as 67%.

Today’s fast-paced existence verdicts that visuals be more appealing

While the majority of people still use numerous platforms to visit websites, mobile usage has continued to rise. Mobile devices are convenient and allow you to access the Internet at any time and from anywhere. If you only have ten seconds, images will assist you in comprehending information more quickly.

For speed, the text option is best. High-resolution images on a page will take longer to load. This may lower the number of people who visit your site.

Younger people prefer visuals

You will benefit more from pictures if your company caters to the younger generation. Digital marketing experts frequently employ beautifully created visuals to appeal to this group. Video is very popular among young people between the ages of 18 and 24, with a strong preference for it. Meanwhile, older generations prefer to read news articles, receive email updates, and obtain reports that are written in text form.

Visuals are shared more frequently than words on social media

Viral pictures and videos go viral in large part due to people’s propensity to share more images than words. A typical person reads only 20% of a webpage or article. If the text is insufficiently compelling or fascinating, the individual will simply leave the page. If you want your material to go viral, incorporate photos as support for a concise message. You may increase your brand recognition by getting a post to go viral. In addition, you may improve your conversion rate by doing so.

Plan ahead when planning a creative infographic or image you want to go viral. You’ll want to get the most attention for your material possible. Make sure your logo and website URL are included in your creative infographic.

Text is better for SEO than visuals

Keywords are necessary for SEO. You can use as many as you want in a written piece, which assists search engines in better comprehending the topic of your content. In addition, readers can skim text more quickly than visuals to obtain the information they need.

Text is easier to produce than visuals

You may be able to complete a 1,000-word article in a shorter amount of time than it takes to produce an image. Creating infographics and videos requires more effort. Images also need to be high quality if you don’t want them to reflect negatively on your brand.

The text provides more opportunities for interaction

You have the chance to add links to your text, which allows readers to explore other parts of your website. You might also include calls to action, which prompt readers to take the desired action, such as signing up for your email list.

Text is better for building relationships

When you publish quality content, you establish yourself as an expert in your field. If you provide helpful information, people are more likely to trust you and do business with you. You can also use your articles to build relationships with other businesses by guest posting or linking to their websites.

In conclusion, each type of content has its own advantages and disadvantages. Text is better for SEO, while visuals are more likely to be shared on social media. Ultimately, the best approach is to use a mix of both text and images to appeal to the widest audience possible.

5 Essential Benefits of Long-Form Content (And How to Create It)

Some people think that long-form content, being lengthy and wordy, overwhelms the readers and fails to grab their attention. 

Contrary to this myth, it actually offers more room for creativity and depth. Hence, it is more effective.

In this post, we will present some important benefits of long-form content, and some valuable tips on how you can go about producing in-depth reader-friendly articles

Let’s dive right in

What Is Long-Form Content?

As the name suggests, any piece of writing that is long and offers in-depth information about a topic is classified as long-form content. While there is no specific length prescribed for such content, the word count generally exceeds the limit of 2,000 in most articles.

The realm of long-form content encompasses the following formats:

  • Tutorials
  • eBooks
  • How-to guides
  • Case Studies
  • Whitepapers
  • Resource Lists
  • Infographics

The domain also includes visual content, such as podcasts and videos.

What Are The Benefits of Long-Form Content?

The ultimate goal of any content in the marketing world is to provide value to the target audience and keep them hooked. You can achieve that through an efficient content marketing strategy that involves leveraging the power of highly engaging long-form content.

Read on to find out why you should be creating in-depth content for your website.

  1. Boosts Your Brand’s Visibility on Search Engines

Long-form content can help you enhance your brand’s visibility on search engines. To put it simply, you have more room to accommodate your search engine optimization strategy in a longer article by:

  • Adding your focus keywords as many times as you want without resorting to keyword stuffing and sounding unnatural.
  • Incorporating headlines, bullet points, detailed statistics, and backlinks to improve page readability. 
  • Applying a proper image optimization strategy through various visual elements. 

Much of this can also be achieved in shorter articles. Still, a study shows that top ranks on Google are occupied by more comprehensive articles.

  1. More Social Media Shares And Backlinks

With smartphones in everyone’s hands, social media has become an increasingly powerful marketing tool. A robust online presence on major social media platforms is what most businesses aim for.

According to Backlinko, long-form content helps acquire an average of 77.2% more backlinks than short articles. As for social shares, articles up to 2000 words long outperform shorter blogposts. Another study of 100 million articles shows that the top 10% of long-form articles got the most social media shares.

Ultimately, more shares and backlinks bring in more traffic and conversions. 

  1. Reinforces Your Brand’s Authority

Long-form content can provide deeper details and a higher degree of depth, allowing you to enhance your brand’s authority. You can talk at length about what your audience wants to know and create a strong impression of expertise in your sector.

By incorporating in-depth and comprehensive content, you can present yourself as a master within your niche and attract more readership. Your audience will start looking up to your content for insightful ideas, bolstering your brand’s reputation and credibility.

Moreover, a study reveals that people support businesses with more value and insightful knowledge.

  1. Better User Engagement

You might think that people are mainly looking for quick fixes. It is partially true, but often, the answer lies in the details. 

Long-form content readers happily bask in all the valuable details you’ve provided, taking their time. This increases the user engagement on your webpage.

And that is not it! in-depth content lovers will gladly check out other content on your website, enhancing on-site activity.

  1. More Number of Leads

Who knew long-form content could serve as a handy lead generation tool as well?

Yes, you can expand the number of prospects through long-form content. A comprehensive and in-depth article will allow more space to accommodate relevant CTAs (call-to-action). 

Not only that, but you can also bulk up your leads by simply trading long-form content like eBooks, guides, or whitepapers in return for as little as a name and email.

Creating Successful Long-Form Content

Now that you know what you’ll gain from investing in long-form content, it’s time to get down to business and start producing top-notch content!

The following steps will help you create winning long-form content for your business:

  1. Define Your Goals

Ask yourself: What do you want to achieve with your long-form content? Are you looking to bulk up your prospects? Maybe you want more social media shares and a solid online presence. Or you could be seeking a strong viewership?

Defining your goal will help you decide what type of long-form content you should create. For example, a survey found that listicles and infographics will get you the most social media shares. On the other hand, another research affirms the importance of ebooks and whitepapers in enhancing lead generation.

  1. Decide Your Keywords 

No matter how well-created your long-form content is, it will bear no fruit if it doesn’t incorporate relevant keywords. Just imagine: How will people find your content if you do not include appropriate search terms?

Keywords are essential for attracting organic traffic to your platform. They help search engine algorithms understand your content. They are also queries used by people to find relevant information.

The best way to decide keywords for your content is through Google Search. The autofill feature will give you an idea about the topics your prospect is searching for. Another way is to look at what your competitors are talking about and the topics helping them rank in the top SERPs.

You can also use SEMrush and Ahrefs to analyze your competitors’ SEO strategies and competitive keywords for your industry. 

  1. Be Descriptive

We all know that long-form content is descriptive. So do not shy away from offering additional and new information about the topic.

Whether it’s an eBook, a how-to guide, or a tutorial, you have to be an expert on the subject. And what better way to do that than being elaborative and touching the most intricate details?

However, make sure that the information you provide is well-researched and helpful for the readers. Simply adding fluff to cover the word count limit can impact your content quality and turn both – the readers and search engines away from your brand. 

  1. Make it Scannable

As a long-form piece is lengthy and comprehensive, you must make it readable. Your readers should be able to scan through it without necessarily having to read massive blocks of text to find the simple detail they are looking for.

You can start by adding a table of contents first and then linking each content to its respective section below. Then you can add headings, sub-headings, and bullet points to break and make it easy for the viewers to skim through the article.

Another great and necessary idea is to avoid big paragraphs. Cut down your content into smaller paragraphs, making it look more readable.

  1. Don’t Forget Visuals

Visuals are a vital element of your long-form content. It helps in understanding the textual content better and serves as meaningful breaks in between loops of lengthy texts. The right imagery will also make your page more appealing.

Always use high-quality and relevant images in your content. You can either choose to take custom photographs or source from an online visual content repository. Screenshots from other articles are also helpful in conveying the message. 


Today’s fast world of quick fixes and short attention spans might make you believe that long-form content is an old-school concept. But, the truth is, the thirst for detailed, in-depth, and insightful content is still there.

The Internet is flooded with shallow answers to deep problems, revealing their inefficiency to people seeking a comprehensive look at their issues.

With well-researched and knowledgeable long-form content, you can provide your audience with the seriousness and depth they crave. Add consistency and determination to it, and you are sure to pave the way for a loyal and steadfast clientele.

In this article, we highlighted the top ways to help you create long-form content. Give them a try and let us know the results you experienced. 

How to Optimize Your Website to Generate Business Leads

As the COVID-19 pandemic took over the world, businesses and marketers started to shift their marketing efforts online. 2020 was a huge year for online sales with consumers spending over $861 billion in digital retail just within the U.S. Given the boom in ecommerce, brands are focusing more towards promoting their products or services via websites. This is where effective strategies for business lead generation can go a long way in boosting sales and increasing revenue. 

If you think about it, your web page is an important point of contact between the business and consumer. When visitors are impressed with the interface and responsive website design, they may be encouraged to click on the CTA (call-to-action) and sign up to claim an offer. 

 It’s why you need to find ways to successfully optimize your website. These are a few simples ones that could help you generate leads for better results. 

  • Create an Automated Email System 

This is actually a highly effective technique that you can apply to optimize the web page. Automated emails can be sent to visitors who enter their contact details to access further information or get a discount on their first purchase. These are also known as kickback emails and can convince the consumer to ultimately come back and engage with your business. 

The idea behind this is to showcase that you are invested in building relationships with potential customers. So the first thing to do is ensure that you’ve gotten your branding right. If you own a real estate agency, then it would be a good idea to find a real estate logo generator tool to design your business identity and insert it in your email template. This will ensure that receivers will recognize your brand, and won’t click off your emails. 

Then the emails can have subjects such as ‘thank you for signing up’ or ‘we are thankful for your interest’. You can also include calls-to-action in automated emails which creates an urgency to attract more people to a landing page or website blog subscription. 

Consider this for an example here that might help you get a better insight. If you have an online business that helps people to clean, recycle or sell their old laptops for cash, you can set up an automated email system to generate leads. Visitors or potential clients could get emails directing them to the steps for getting an estimate or quote. 

This will not only optimize your website for higher conversions at the end but also make it easier for you to gain the attention of visitors over other marketplaces or competitors. 

  • Incorporate A Higher Number of Forms 

By adding forms to your landing pages, contact section or any other category of your website where people usually find themselves, you can generate business leads successfully. It is a great way to optimize a web page and keep visitors on it for a long time as well. You can look for areas that generate the highest traffic to your website and then incorporate forms accordingly. 

Sometimes, businesses find that a high number of visitors are visiting inbound links from social media networks or blogs. So the ideal thing to do here is to track the numbers via analytical tools. This way, you can add forms asking visitors for their information on the particular landing page which gets the most engagements. 

When you do this, you can generate a considerable number of leads and nurture them to make a purchase at the end. 

  • Offer E-Books or Information Sources for Free Download

With this strategy, you can merge your email marketing with optimization. As you offer a free download of an e-book or an extensive study in return for people signing up, your email list grows. Once you email those who have claimed the offer the e-book or resource, you can keep them interested with automated emails too. 

So essentially, this is one way to optimize your website that can help you with a lot of things. If you offer visitors the free download after reading a blog, you create content for it which improves the ranking of the website in Google Search as well. Look at it this way. When you are writing a post on a specific topic, you probably research the right keyword which is relevant with your business or industry. 

This way, when people are looking for services or possible solutions on the search engine, the blog can show up in their results. You can end up generating leads organically and give them a chance to learn more about your expertise and business by downloading the free e-book or report. 

  • Track the KPIs of the Lead Generators 

It is important that you pay attention to the performance of the lead generators that are already found on the website. By doing so, you can improve them accordingly and optimize the web page for maximum results. With tools such as Google Analytics, Lead Forensics or Website Grader, you can track the KPIs or key performance indicators of the lead generators. 

These essentially include specific landing pages, forms or calls-to-action (CTA) that draw attention from the visitors. You can find out which ones are behind on their goals and compare them with the lead generators that are meeting their benchmarks. 

So if a CTA that encourages people to ‘join today’ or ‘subscribe’ is not getting enough clicks, figure out how you can turn it around for higher conversions. Compare it with the performance of another one that could be generating more leads and 

convincing people to fill out forms or show their interest. Analyze its language, design, colors and include CTAs that are similar to the one which works. 

  • Keep Nurturing Your Leads 

This is critically to the optimization of the website and your end goals of generating business leads. Once you start to nurture your leads, you can build a wide potential customer base that will most likely make purchases on the web page. Lead nurturing is basically the process of guiding people through the buying process by communicating with them and maintaining a good relationship. 

In the beginning, you need to realize that your leads will not start converting immediately. There is the stage which required you to nurture them. Once a visitor has signed up or filled a form, you should keep following up with personalize emails or customized offers. 

According to research, businesses which invest in nurturing their leads can benefit from 47 percent more orders on average than those that do not nurture them. 

The Bottom Line 

The idea here is to help you with optimizing the website for high lead generation. If you apply some of the techniques given here, you could boost the traffic on your web page, improve its ranking with SEO or search engine optimization and increase conversion rate. In order to generate business leads that results in purchases, you need to focus on making it easier to navigate and follow up with regular emails as well. 

Top 5 Pro Tips to Prepare a Successful Cybersecurity Audit

As the threat of cybercrime is increasing, it is more important than ever to have an audit of your company’s cybersecurity. 

Successful Cybersecurity

A cybersecurity audit is essential for businesses to protect their assets and comply with government regulations. 

This blog post will summarize the steps you need to prepare for a successful cybersecurity audit. Read our five pro tips to protect your digital experience.

What Should You Do Before The Audit?

Before starting your cybersecurity audit, you should make sure that you have a clear understanding of the scope and objectives of the audit and realize if you’re currently implementing managed IT services Alpharetta

Ensure having enough resources to complete the audit. You should have a plan for conducting the audit and ensuring its accuracy. For example, the minimum would be starting with a check on WordPress Site Security and Repairing any possible issue. 

Before beginning the audit, you should also gather information about your organization’s current cybersecurity level. 

This includes reviewing your organization’s risk assessment, identifying vulnerabilities, and gathering information about your organization’s systems and networks.

Once you have collected essential points, you should create a detailed document that outlines the areas of the organization to analyze during the audit. The scope document should also include all systems and networks you need to check.

Next, you need to develop an audit plan. It indeed must indicate the testing process of each system or network for vulnerabilities. It should also outline how to resolve possible vulnerabilities in case of being present. Finally, the project should identify the timing of starting and ending the entire audit, plus its steps to ensure its accuracy.

TOP 5 Pro Tips:

1: Clearly Define Your Company’s Security Objectives

To conduct an audit, you need to define the goals aligned with your business values. You also have to consider factors like systems and IT teams’ capacity and disaster recovery plans. 

Businesses must understand their security policies to assess their company cybersecurity level in place properly. 

Gather Relevant Documentation

The first step to preparing a successful cybersecurity audit is to gather all relevant documentation on the company’s current security posture. 

Use policy manuals, incident reports, breach notifications, and technical documentation to obtain such information. Furthermore, it is vital to compile it into an organized document or spreadsheet.

Assess The Current Level Within The Company

Once you understand the company’s security posture, it is time to begin assessing the level of cybersecurity implemented within the organization. This process will require access to network devices and systems and employee information. 

It is also essential to consider any external threats that could affect the organization’s security, especially without the proper protection of passwords within the company.

Compile A Report

Once you gather all of this information, it is vital to compile a report summarizing the findings and make recommendations for improvement.

2: Hire A Liaison Expert

Liaison experts are individuals who have the knowledge and experience to help organizations with cybersecurity audits. The main objective is to determine security exposures and ensure that the company’s sensitive data stay protected.

They can guide which areas of the organization need attention and help identify potential risks. Liaison experts can also provide training and support to employees. Thus, you won’t need to hire a liaison expert in the long run.

Experts in information security are a must. They will be able to communicate with external inspectors so that everything runs smoothly for your company’s audit.

3: Have a Plan B To Manage Possible Issues

One of the most critical steps in preparing for a cybersecurity audit is having an incident response plan. This plan should outline what will be done in the event of a breach. 

It must include a clear definition of who will be responsible for each response step. Additionally, it is vital to ensure that all employees know the plan and understand their role in responding to an attack. You can delegate some responsibilities to the design team too. Designing a website is closely related to its development. 

If you’re preparing for the IT audit, it’s not just vital to pass it. During your efforts for a green light, you might encounter possible issues, and your response strategy should be ready to handle anything. 

Have a plan that will allow you to continue your functions if one of these problems arises. You will need policies, so all employees know what they need to do during a possible challenging period.

To perform a successful cybersecurity audit, you’ll need to:

  • Review your organization’s policies and procedures.
  • Evaluate your organization’s infrastructure and systems.
  • Analyze your organization’s data security measures.
  • Review your organization’s incident response plan.

4: Define the Compliance Standards.

Cybersecurity audits are essential to prevent data breaking and protect your business from potential legal liabilities. Although there are many different cybersecurity audits, most fall into compliance audits and risk assessment audits. 

Compliance audits identify whether your organization complies with applicable regulations. Risk assessment audits to assess the likelihood and severity of security risks and vulnerabilities. 

The first step in conducting a cybersecurity audit is identifying which compliance standards apply to your organization. The requirements that apply to your business will vary depending on its size, nature, and industry sector, so we can’t provide an exact answer to all these questions. However, some familiar sources of compliance standards include federal, state, and local laws, industry best practices, and international treaties. 

Once you have identified which compliance standards apply to your organization, you must determine which ones you need to manage. You should generally review all applicable standards to identify any that your organization may violate and how you can improve them. 

5: An Internal Audit

Internally auditing your cybersecurity programs can improve your organization’s overall security posture. Many tools are obtainable to assist your auditing procedure, but it is essential to remember that self-assessment is priceless. 

You should regularly revise your assessment as you learn more about your organization’s security risks and develop new tools and tactics to assess them.

One way to begin this process is by conducting a self-assessment audit checklist. This checklist will lead to identifying the critical areas in your cybersecurity program that need improvement. 

After completing the list, you can use the results to develop a prioritized plan of action to address the identified deficiencies.

Finally, it is crucial to keep up to date with the latest developments in cybersecurity technology. This includes learning about new attack vectors and methods used by hackers and new tools and resources available to help you improve your cybersecurity posture.


A cybersecurity audit can help you identify vulnerabilities in your organization’s networks, systems, and applications. 

Make sure you have the right tools and resources before starting your audit. You will need to have access to your organization’s network and data and the ability to interrogate system files and logs.

Moreover, after collecting the data, you should start your audit by conducting a risk assessment. This will help you identify which systems are at the highest risk and which ones require the most attention. 

Next, determine the methods that are vulnerable to attack. Use vulnerability scanners and penetration tests to find security vulnerabilities. 

Finally, decide what needs to get done to fix the vulnerabilities. 

Use your findings from the audit to create a plan of action for protecting your organization’s networks and systems from future attacks.

By following these steps, businesses can successfully prepare for a cybersecurity audit and ensure that they take the necessary precautions to maintain their security posture.


Commercial & Residential Painting Contractors throughout Santa Barbara and the surrounding cities.

Van Wyk Painting specializes in commercial painting and residential painting projects throughout Santa Barbara and the surrounding cities.

Their experienced team of painters are trained to handle interior and exterior jobs. They have earned an outstanding reputation for being professional, safe and completing the job on schedule with quality results.

Van Wyk Painting run a clean operation with a non-smoking crew. They clean up the work site daily, leaving you with a safe, non-cluttered environment.

Jon Van Wyk says “Details are important to us. We give careful attention in covering and protecting your landscaping, plants, and exterior and interior furnishings. We correctly remove and reinstall hardware as needed to give a professional appearance on every job.”

Van Wyk painting offer free, color consultation services (you only have to pay for the paint). Choosing a color scheme for your property can often be a demanding process. At Van Wyk Painting they know this and therefore they strive to simplify your color selection.

Their color consultation service will ensure that you never feel overwhelmed by the color options and can arrive at the right decision with confidence.

They put up color samples, so you can see and envision the color palettes in your home throughout the day in various light conditions.

At Van Wyk Painting they have the experience to help you get your choice of color scheme right the first time and with absolutely no regrets about the finished results.

The site was developed by award winning digital design agency Navega Bem.

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