Paragliding Madeira

Come fly with us in Madeira, we will have a unique paragliding experience together, while enjoying many of the breathtaking landscapes from the north to the south coast of this atlantic slice of paradise. Fun is guaranteed!

We fly over different spots such as Porto da Cruz, Madalena do Mar and Cabo Girão. You will be in the air with very experienced pilots with thousands of flights in their resume.

Turning Dreams of Flight into Reality Since 2013

We have 8 years of paragliding experience on Madeira with a perfect safety record!

It is and has been fun to share this wonderful activity with thousands of people of all ages!

Visit us on our website for more information: www.madairparagliding.com

Rethinking your welcoming strategy

Rethinking your welcoming strategy

Your website serves two entirely individual purposes although both are very much connected. You want to display interesting information about your services or products and at the same time facilitate the purchase or booking of them. Of course, the most effective strategy is to offer both things to a visitor within the same viewing session.
However, as a matter of fact, guests to your website are going to be either returning visitors or first time viewers – and they both have quite different intentions.

The Welcome

First time visitors will be familiarising themselves with what you have to offer. They are learning about your services, your adeptness at delivering them, viewing your photos and getting a feel for who you are as a company. They want to know exactly what you do and how you do it. This initial assessment will help them decide if it is something that they can benefit from.

On the contrary, viewers that have visited your website before already know what you are about and have in essence decided that they could take advantage of your services or products. They don’t need the introductory information you offer first time visitors – they want to get down to business and analyse dates, prices and conditions. In fact a returning visitor is 200% more likely to become a paying customer than someone that is visiting your site for the very first time.

So what is the solution?
By structuring your homepage in such a way that it will divide this site traffic, you can welcome and serve both types of visitor effectively and efficiently.

Targeting First Time Visitors

Rather than hitting first time visitors with a special offer or financial benefits, you should ideally impress upon the visitor that your product/service is the best option available for them. Show them that they will have the most benefit, success or enjoyment by committing to you. Once they conclude they are in good hands with what you have to offer they will have a positive sense of confidence.
By presenting your competence and value for money you are creating a situation where visitors are convincing themselves that your website is the logical place to book or purchase.

The Returning Visitors

There can be no doubt that the majority of returning visitors have come back for simply one reason. They like what they see and they have most likely visited some of your competitors websites to get a real sense of how you measure up. They want to get down to business and this is your opportunity to heighten their appetite by not only welcoming them back (this can be easily achieved with the use of cookies) but also by providing them with a good reason to go ahead and make that purchase/booking today on your website – and by providing them with a direct link to your reservation/booking/purchase area of the site. This will fast track them through the site visitation process and make it much more likely that they become a paying customer.

The Strategy – In part 🙂

Structure your homepage and subsequent pages to allow for fast and attractive viewing of the information you have to offer – couple that with a ‘call to action’ that allows for a direct link to booking/purchase options. This is the ideal way to optimise the welcoming of both new and returning visitors to your website.

Ideally you want to display both options in the top area of the page (above the fold) that is visible when the site opens. 

Contact us to learn more about effective website strategies that promote successful sales. You can request a proposal for your next project here or simply send us an email to info@navegabem.com.

Learn more about Best Web Design Of 2020 (So Far) – And What We Can Learn From It

Navega Bem – much more than just a web design company!

Ransomware Attacks: How to Stay Safe

Ransomware Attacks

Data thieves are getting wiser and more technical, and that means heightened threats to personal and company information. Cryptojacking, sophisticated malware, spyware, ransomware, Trojans- you name them- have become the new weapons of mass destruction (in the digital world, that is). Businesses and other organizations, as well as private citizens, can no longer depend on simple antivirus protection to keep data spies at bay. We can only counter these weapons through awareness and knowledge; knowing how they occur and how to prevent them beforehand. That is why this article focuses on ransomware attacks: What they are and how to prevent your digital infrastructure from them.

Understanding Ransomware

What is ransomware? Simply put, ransomware are cyber-attack software that hold your personal and important files at ransom, until you pay the sum of money the involved attackers demand. These ransom payments are in most cases demanded in digital assets such as cryptocurrency. Attackers will demand that you buy Bitcoin, for example, and transfer them to their untraceable accounts.

Unlike other malicious software, ransomware doesn’t steal or copy your data but instead encrypt some files in your computer so that you are unable to access your own files. They make it nearly impossible to recover affected data unless their demands are met in totality, after which they send you the decryption key. It is like a burglar breaking into your house, collecting all your valuables, and instead of stealing them, he locks them in a room or a safe within your house and then leaves with the key. If you can’t unlock the safe or room, your only option is to do as the burglar says.

With that understanding, how can you stay safe from ransomware attacks?

1.      Don’t engage attackers in any way without consulting a trusted IT expert first

This tip might not help you recover the ransomed data, but it will help you keep the rest of your digital files safe. So, if the attackers call demanding that you provide them with some personal information in exchange for the decryption key, please dismiss them immediately. Don’t download or install any software they recommend. Don’t pay the ransom because there is no guarantee that they will send the decryption code. They are criminals, after all. In fact, don’t reply to any of their text messages or even click on their emails. The best thing to do immediately you learn of the attack is contact a trusted IT expert (or your IT department if company files are attacked) for expert advice.

2.      Backup your data regularly

Take regular backup of your data to keep it under lock and key. That keeps cybercriminals guessing. If there are no files in your computer to hold at ransom, cyber attackers will have no business corrupting your computer. Some attackers choose to lock victims’ operating systems when they find no data to hold hostage, but you’d rather deal with locked OS than locked data, especially if that data is confidential. Client data, for example, can precipitate unwanted losses, reputation damage, and lawsuits if held hostage.

3.      Avoid clicking links in spam emails or on unfamiliar websites

How does malicious ransomware get in your computer to begin with? Mostly, attackers trick you into downloading malicious smartphone apps, clicking spam emails, and downloading corrupted images or videos from unauthentic sources. You will stay safe from ransomware attacks by staying away from unnecessary downloads. Even when you need to download software or apps, be sure to confirm the authenticity of your sources.

4.      Protect your remote connections

For businesses that allow flexible working, don’t forget to protect your remote workforce. Most remote collaborations happen via personal devices that, if protected, can make the entire system vulnerable. You should invest in Nord VPN, a virtual private network service provider, to keep all your office tech equipment as well as employees’’ connected devices secure. This VPN has desktop applications for Linux, Windows, and macOS operating systems. For people using iOS or android smartphones, you can trust NordVPN to secure your mobile apps.

It is best to avoid public Wi-Fi at airports and restaurants but if you have to, ensure that you use a trustworthy, secure VPN.

Other safety tips:

5.      Keep your computer software up to date

6.      Do not open email attachments from suspicious senders

7.      Use an advanced, dynamic antivirus protection to help you identify malicious activity early enough.

8.      Make sure your computer has a strong, hard-to-crack password  

Conclusion

Ransomware attackers used to target large-scale companies, but they are now targeting everybody including private citizens and small businesses. Some are just malicious people who are happy to see you suffer even if they don’t get anything from your woes. That is why you have to stay woke and ready to repel them before they access your system. 

4 Top Email Marketing Platforms for SMEs in 2020

Email Marketing Platforms

Out of all available online marketing methods, email marketing is said to have the highest ROI of them all, with one study putting it at 4300%. This ROI is possible because sending thousands of emails costs very little, and it can easily be combined with customer relationship marketing to send personalized messages. The challenge is finding an email marketing platform that allows you to achieve that ROI while minimizing the work involved. 

While some people might assume that there is little that separates platforms, they’d be surprised. As a matter of fact, the choice of the platform alone could dictate how successful their campaigns are, even if they do everything else right. Let’s take a look at some of the most popular email marketing platforms for small and medium businesses and what they have to offer.

Mailchimp

Mailchimp is one of the biggest players in this industry and has gained a solid reputation over the years. One reason is that there is a free version of it available, and there is no time limit on it. The rates also stay affordable as you grow your business. This makes it a popular choice for bloggers and small businesses.  

Mailchimp has some social media integration and a reasonably sized email template library. It also allows you to run A/B testing of marketing campaigns and send segmented emails. With Mailchimp, you can send out messages at a set time based on the customer’s time-zone. It also provides customers with email auto-responders and offers a number of app and service integrations.

However, Mailchimp is not the only tool out there. One of the issues people have with Mailchimp is how limited it can feel. This is because it has a fairly low cap on the number of emails you can send on each plan. Also, their basic version, while being practical to some and one of the main reasons why so many end up signing up, doesn’t have many of the important features like send time optimization, advanced segmentation, or multivariate testing for instance. So, don’t expect it to take you very far.

Mailerlite

Mailerlite made this list because it is one of the few other email marketing services with a free email marketing plan for small mailing lists. You have to pay once you hit a certain threshold on emails sent per month or the size of your subscriber base.

Mailerlite has an easy to use interface. This is true even for business processes like setting up landing pages and creating pop-up forms. There are some advanced features, such as allowing you to automatically resend messages to people who didn’t open the email the first time they received it. It is features like this that explain why 90% of Mailerlite customers are small businesses versus 70% of Mailchimp customers.

If you are torn between Mailerlite and MailChimp, then PieSync’s review should help. It gives a rundown of the differences between the two email marketing platforms. It discusses the features each has and explains when you should go with one or the other.

Constant Contact

Constant Contact is one of the biggest email marketing platforms. It is still growing, too. It is easy to use out of the box. You can manage contacts, email campaigns, and templates and your calendar from within Constant Contact, and it has tons of built-in social media sharing tools

Constant Contact gives you access to a free image library you can use when you need to insert graphics in your emails. There is also a massive database of email templates for various niches. It integrates seamlessly with online ads and e-commerce modules and has good customer support.

The biggest issue with Constant Contact, however, is that there aren’t any automation tools. That’s a drawback given how much you pay for it.

GetResponse

GetResponse is an all-in-one marketing platform that allows you to create landing pages with it and send out marketing emails via a drag and drop interface. It also has advanced features like list segmentation, A/B testing of marketing messages, and auto-responders. 

GetResponse is unique for allowing you to host webinars through the platform. It has better than average data analytics. For example, its Perfect Timing tool will mine your email campaign data to tell you when the best time to send the next one will be, and nearly everything is very intuitive. 

This tool is a great choice for mid-sized businesses. It is also ideal for those who are selling their expertise via webinars or want to use webinars as a perk for those who signed up for their email list. Also note that pricing is based on the number of subscribers you have, not per list.

Most email marketing platforms will hold email lists and let you blast a cookie-cutter template to your followers. However, you need something better if you want to succeed in today’s competitive marketplace.

A 5-Step Guide to Branding Your Business on Budget

Digital marketing and branding are probably among the best ways to have your brand noticed to the desired traffic and improve client engagement. It does not matter if your website is new or has been around for a long time; proper branding techniques lets your clients stay in touch with your clients. This is crucial for any brand or organization to remain relevant in the market. 

Today, it is not merely about stunning designs and layouts. It would help if you encouraged your clients to shop for your goods and services through various strategies and services. One popular method is to invest in a reliable loyalty program management software. Whether you run your site on your own or through an agency, the following branding tips and techniques will help you stay relevant and competitive if you are on a restricted budget. 

Influencing a diverse range of clientele 

Digital platforms keep on changing and evolving. Any strategy that worked earlier may not be as effective today or in the coming years. As an emerging brand, you should know which strategies will best help you achieve the desired results in less time and investment. The good idea is to opt for a diversified range of clientele. This means your content management team should not concentrate on a particular medium or platform. Your digital content strategy should include posts, articles, polls, visuals, and infographics, etc.

Using genuine storytelling to create an appealing brand image 

The main idea is to make your brand stand out and be unique and authentic. Today, one can easily detect if a social media page has organic or paid followers. Clients prefer genuine connections. Storytelling is also a popular skill nowadays that allows brands to appear as a responsible and proactive organization. 

Increasing client engagement by experiencing the live streaming 

Today, potential buyers and customers are also interested to know the impact your brand is making through different charitable and philanthropic work. It is possible to show it through an effective marketing strategy. A popular option nowadays is augmented reality alongside interactive sessions of live streaming. These options are incredibly immersive as it allows viewers to witness the philanthropic work that a particular brand is doing within their respective communities. These marketing techniques allow your customers to be a part of the activities that you are initiating with your team members. 

Optimize your site

Another effective way to increase client engagement is by making your website more responsive and user friendly. This becomes even more important if you run an e-commerce site. It is estimated that more than 50% of online users use their smartphones to browse the internet. Therefore, it has become crucial for businesses to make their responsive and mobile-friendly. 

If your website is slow and takes extra time to load, then the chances are that your potential clients may leave your site and look for other sites offering similar goods and services. It is equally important that you work on the layout and visual content of your website. Try to keep the interface of your site simple and easy to navigate. Don’t overcrowd your site and other social media pages with random pictures and graphics.

Similarly, your About Page should educate potential buyers about the goods and services you offer. It should mention your contact information and your the future goals and objectives of your brand. It should have a brief work portfolio about your brand’s core team members as well. You can also post relevant updates about upcoming events and services on your site’s blog.

Promoting and sharing client-generated content for organic branding 

Irrespective of the field your brand operates in, your company can benefit a lot by sharing digital content with your clients. User-generated posts are quite useful on various digital platforms, where many business organizations ask their customers to share their posts on their official media pages. Try to share the goals, mission, and ethical policies of your organization. The best way to use various social media platforms for any brand is to let the audience know about its objectives, goals, and ideology. It should let the audience know about the beliefs and ethical policies followed by its worker’s employees. With time, this helps a brand improve its client’s trust and loyalty in the goods and services it makes. 

In Conclusion 

Online branding and marketing strategies keep on changing and evolving with time. Brands should be flexible enough to adapt to these changing trends. To succeed in digital branding, a company must invest its time and resources in developing the right marketing strategies. Giving priority to client expectations will surely help an organization create a successful marketing strategy that engages potential buyers in the most convincing way.