Houses, Villas and Apartments for sale in Madeira.
First4You is a young company founded with a group of real estate professionals, whose profile ensures dynamic market knowledge, resulting from extensive experience in the Portuguese Real Estate market.
Headquartered on Madeira Island, but with activity and a contact network covering the whole of the Portuguese nation, First4you brings together a group of professionals working in select diverse areas considered beneficial to their association allowing us to present our customers a highly competitive advantage in sales and purchase management, lease and investment in real estate projects.
THÉTIS and its associates employ a full-time team who are responsible for collecting, preparing, and restoring the bones; molding and assembling the skeletons on a stainless steel structure as well as disassembling and reassembling the bones (fossils) for temporary or permanent exhibitions.
See what companies like Heathrow Airport, Eiffel Tower and Louis Vuitton have done to capture the excitement of their customers using Dinosaur skeletons.
The site was created by award winning web design company Navega Bem.
Your website serves two entirely individual purposes although both are very much connected. You want to display interesting information about your services or products and at the same time facilitate the purchase or booking of them. Of course, the most effective strategy is to offer both things to a visitor within the same viewing session. However, as a matter of fact, guests to your website are going to be either returning visitors or first time viewers – and they both have quite different intentions.
First time visitors will be familiarising themselves with what you have to offer. They are learning about your services, your adeptness at delivering them, viewing your photos and getting a feel for who you are as a company. They want to know exactly what you do and how you do it. This initial assessment will help them decide if it is something that they can benefit from.
On the contrary, viewers that have visited your website before already know what you are about and have in essence decided that they could take advantage of your services or products. They don’t need the introductory information you offer first time visitors – they want to get down to business and analyse dates, prices and conditions. In fact a returning visitor is 200% more likely to become a paying customer than someone that is visiting your site for the very first time.
So what is the solution? By structuring your homepage in such a way that it will divide this site traffic, you can welcome and serve both types of visitor effectively and efficiently.
Targeting First Time Visitors
Rather than hitting first time visitors with a special offer or financial benefits, you should ideally impress upon the visitor that your product/service is the best option available for them. Show them that they will have the most benefit, success or enjoyment by committing to you. Once they conclude they are in good hands with what you have to offer they will have a positive sense of confidence. By presenting your competence and value for money you are creating a situation where visitors are convincing themselves that your website is the logical place to book or purchase.
The Returning Visitors
The Strategy – In part 🙂
Structure your homepage and subsequent pages to allow for fast and attractive viewing of the information you have to offer – couple that with a ‘call to action’ that allows for a direct link to booking/purchase options. This is the ideal way to optimise the welcoming of both new and returning visitors to your website.
Ideally you want to display both options in the top area of the page (above the fold) that is visible when the site opens.
Digital marketing seems to be on the rise at the moment with more businesses taking the e-commerce approach to capture customers who, most of the time, are online. Given the growth in technology, at one point digital marketing will replace traditional marketing. Although at this particular time, they work to supplement one another.
In the last couple of years, most entrepreneurs have been finding it hard to do without digital marketing because of the advantages it provides. Below are advantages that accrue from online marketing:
1.Provides an avenue to target specific customers
While the world is becoming more interconnected, ways of targeting clients are also becoming more pronounced. Digital platforms are providing more data for marketers to use to create targeted advertising based on consumer beliefs, interests, and lifestyles. When you run these advertisements on Facebook or Google, you can catch the attention of an audience that was initially neglected. Digital marketing mimics a GPS which tends to give you a specific location. However, some businesses are still reliant on traditional marketing and have thrived on it. If you deal with a brand that requires customized advertising, digital marketing would be perfect for you.
Marketing carries a bigger budget for small businesses. Digital marketing compared to other forms is more cost-effective. Costs incurred to launch a marketing plan are low and the impact they offer is significant. When you source the services of digital marketing companies such as SEO Tactica, you are guaranteed enhanced visibility online which increases traffic on your website. Increased traffic translates into elevated sales and ultimately more revenue. Given that most of the work SEO companies do is online, they tend to charge affordable rates for the services they render.
3.Success is easy to measure
It is easy to ascertain the success of a digital marketing campaign. The veracity of a digital campaign can be determined shortly after it is launched compared to a traditional campaign. Entrepreneurs can use email marketing software to measure the output. With such software, you can tell how many emails were delivered and read by the recipient. You can also leverage tools such as Google Analytics to measure the goals that you had set at the beginning of the campaign.
4.Digital marketing is global
Digitization has turned the global market into a village where when you upload an advertisement, it becomes visible to people across the world. For small companies, this is an opportunity for them to go global. In recent years, most of the big companies we see today grew significantly from digital marketing.
Traditional marketing existed long ago before online marketing. While digital marketing has its merits, traditional marketing also has its share of benefits. Here are the reasons why conventional marketing is still useful:
1.Gets you the local audience with ease
Traditional marketing involves the utilization of platforms such as print (newspapers), broadcast (FM radios and television), mail (postcards), outdoor (billboards) as well as telephone (SMS marketing). These platforms may seem dated but they still attract numerous people.
2.Easy to understand
For consumers with limited literacy on digital marketing, traditional marketing ensures that they are not left out. This kind of marketing does not require a detailed explanation as the content being promoted is straightforward. A flyer or billboard conveys the message clearly and concisely.
3.Ads can be kept
Online content does not require printing or broadcasting. Therefore tools used for traditional marketing can be stored to be viewed at a later time. Additionally, the materials used can be kept and recycled to produce other things.
4.Higher success rate
Despite the increased popularity of digital marketing, conventional marketing has been found to have a higher success rate. Online content may reach global markets but it does not mean that it will reach your potential customer who will be prompted to make purchases. You ought to know that not everyone interested in your brand has access to online platforms or can go online to search for what you are selling. When you implement a digital marketing campaign, you may lose these potential consumers to the competition. Therefore, traditional marketing is relevant, more convenient, and will improve your revenue significantly.
Digital marketing may seem trendy at the moment but traditional marketing is still useful and influential. For the former to surpass the latter, there is a need for the tech experts to develop content that caters to the needs of the older generation which seems not to gel with technology.
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