How Businesses Use Instagram Stories – 30 Case Studies (Infographic)

Finding the right marketing opportunity is the dream of every company out there. In these modern times, where almost half of the world’s population is connected to the internet, brands turn to social networks to advertise their products.

It was 2016 when the photo and video-sharing social networking service Instagram released a feature that caught the eye of marketers. With 400 million Instagram Stories users on a daily basis, it is one of the best ways to advertise a product or service.

Companies use Stories to bring their brands closer to the customers. Whether it’s a product promotion, an inside look, or a how-to video, by sharing this content brands take users to a shoppable page, another social platform, a blog post, or a campaign page.

Now it’s time to take a look at several case studies to get you a better picture of how brands use Instagram Stories.

  • Teeth whitening company HiSmile created Stories with Conor McGregor to connect with young men, and it was a total hit. The results were five times return on ad spending, 90% increase in male customers, and 14 million 18-24 year-olds reached.

  • British online fashion retailer Asos used videos in its Stories to increase brand awareness and engagement in the USA and UK. The results were phenomenal as there was a 3-point increase in brand awareness and a 14-point increase in ad recall.

  • Plastic construction toys manufacturer Lego used Canvas ads in Stories to increase awareness and sales which resulted in a 58% lower cost per click, and a 45% lower CPM.

More than 30 other case studies are waiting for you in the infographic below. All you have to do is scroll down and take a look at it to find out more.

Instagram Stories

Albatroz Beach & Yacht Club – Madeira Island

Albatroz Beach & Yacht Club

The Albatroz Beach & Yacht Club has now become the premiere Golf Hotel on Madeira Island.  Situated in Santa Cruz, one of the newest cities in the island, it is 17 km from Funchal and about 7 minutes from Santo da Serra Golf.

The hotel offers a wide range of facilities that can either fulfil your desire to be active or alternatively allow you to relax and enjoy the hotel at a leisurely pace.

The hotel have launched their new website which has been developed by the international web design agency ‘Navega Bem‘.
This is the second time ‘Navega Bem‘ has created a successful website for the hotel since 2013. This new edition encompasses the latest technology ensuring the website is available to everyone on every possible device and in the most user friendly way possible.

Visit the new Albatroz Beach & Yacht Club website here.

To learn more about professional websites that generate traffic and income, visit Navega Bem Web Design.

MADEIRA JEEP TOURS – Your Adventures Begin Here

Madeira Jeep Safari


Just Go Tours
is a Jeep 4×4 (Safari) Off Road Travel and Outdoor Activities Agency. It was created for those who enjoy nature and discovering new locations on Madeira Island.
If you enjoy visiting beautiful and secret places that very few people know… then these tours were made for you.

The goal is to have fun and present you with the most stunning and beautiful views of Madeira Island that you probably would not discover if you were alone.
Our Madeira Jeep tours are conducted in small groups up to 8 people and flexibly arranged to meet your expectations and cater for the weather conditions.

All our Madeira Island Tours are led by local experienced tourism certified guides and drivers. We often stop for short walks along the Levadas (Waterways) or along mountain paths and on some Tours you will also have the opportunity to swim in the natural pools.

Learn more about Just Go Tours here

Outdoor Activities & Adventure Holidays on Madeira Island

Outdoor Activities on Madeira Island

Harmony in Nature‘ is a company dedicated to active tourism with amazing outdoor activities ranging from the sea to the mountains, all unveiling the hidden beauty of Madeira island.

They are the experts in canyoningcoasteeringclimbing and organising events for groups and incentives which provide unforgettable moments of companionship and adventure, all in harmony with nature.

The company ‘Harmony in Nature‘ was founded in 2007 and they appreciate and respect nature in its most purest form.

Highly recommended in TripAdvisor and recipient of the Certificate of Excellence 2017, Harmony in Nature is your best choice for active adventure holidays on Madeira Island.

You choose your adventure..
They will take care of the rest!