How Businesses Use Instagram Stories – 30 Case Studies (Infographic)

Finding the right marketing opportunity is the dream of every company. In these modern times, where almost half of the world’s population is connected to the internet, brands turn to social networks to advertise their products.

It was 2016 when the photo and video-sharing social networking service Instagram released a feature that caught the eye of marketers. With 400 million Instagram Stories users on a daily basis, it is one of the best ways to advertise a product or service.

Companies use Stories to bring their brands closer to the customers. Whether it’s a product promotion, an inside look, or a how-to video, by sharing this content brands take users to a shoppable page, another social platform, a blog post, or a campaign page.

Now it’s time to take a look at several case studies to get you a better picture of how brands use Instagram Stories.

  • Teeth whitening company HiSmile created Stories with Conor McGregor to connect with young men, and it was a total hit. The results were five times return on ad spending, 90% increase in male customers, and 14 million 18-24 year-olds reached.

  • British online fashion retailer Asos used videos in its Stories to increase brand awareness and engagement in the USA and UK. The results were phenomenal as there was a 3-point increase in brand awareness and a 14-point increase in ad recall.

  • Plastic construction toys manufacturer Lego used Canvas ads in Stories to increase awareness and sales which resulted in a 58% lower cost per click, and a 45% lower CPM.

More than 30 other case studies are waiting for you in the infographic below. All you have to do is scroll down and take a look at it to find out more.

Instagram Stories

Hash Tag Strategies For Marketing In Instagram


Before using the hash tags in Instagram, you must know the proper usage of the hash tags. For the users who are just starting with the hash tags must know the background and uses of it.

Hash Tags : What Are They ? Hash tags are nothing but the group of words with the #sign. If you are used to technical jargon, you may also called metadata tag. It is a very effective way for engaging your brand within the market.

Background Of Hash Tags: These tags were at first introduced by a live chat messaging service known as the IRC( Internet Relay Chats) Initially they are named as the Tweet chats as they became popular from the Twitter.

Marketing Strategies Of Hash Tags: The marketing strategies of the hash tags can be divided into three major parts:

  • Strategies Through Content
  • Campaign Or Brand Specific
  • Trending Strategies

Strategies Through Content: You can use content hash tags within your posts. They may not be trending in nature, but they must be highly valuable to the users. They must be the simple hash tags which are relevant to your posts. For common content, you can use lifestyle, product, location, event which is related to your brand.

Brand Or Campaign Specific Hash Tags: For branding and promotions, you can use the hash tags specific to the brand and campaigns. The tagline of your company or the name of your company can be considered as the brand hash tags. Always create a hash tag which is relevant to your brand. Your brand must be your signature and you can use it in your hash tags.

Campaign hash tags are specific to your marketing campaigns. For example, you may be offering discounts in your store. For that short term promotion, you can use the hash tags like #saleatstore. This will help in increasing the Instagram followers.

Trending Hash Tags: The trending hash tags generally include the popular hash tags which are currently trending in nature. They are continuously changing in real time and you must update yourself with the changes. For example, you may research for the top trends and use them accordingly in your posts. Never post too many hash tags as it may appear to be spammy in nature, especially when they are not related to your business.

  • Now, how will you find the trending hash tags?

If you are socially connected with other social media platforms , you will easily understand the hash tags which are trending right now. Make sure that your Instagram account is connected with Facebook and Twitter. For example, you can obtain the top trends of Instagram from the Twitter feeds. You can also change your hash tags depending on the geographical location. You can also get some fresh ideas from the ‘Whats Hot’ Section of the Google Plus.

  • How To Use Trending Hash Tags?

After obtaining some trending hash tags, you must keep monitoring them. For example, if you require any changes in the content of the advertisement or marketing, you are required to change the hash tags also. Your hash tags must be relevant to your niche so that your post get visible only to the like-minded people like you.

So if you know the right usage of using the hash tags, you can definitely use them in your marketing strategies. Make sure you are uploading quality hash tags, keeping in mind the latest trend. You can also update latest posts which are specially related to your brand. The niche trending hash tags can help in connecting and developing the positive relationships within the target market.