When it comes to marketing, content is essential. Giving the appropriate information to the proper audience in the right format is a strategy that may help businesses stand out. Marketers must plan carefully due to the large number of websites attempting to take a piece of the readership pie.
There are many different types of content. Text, images, video, or a combination might be used to deliver information. But what is the best way to display information on your website?
However, visual content is only one type of material. We compare the benefits and drawbacks of both text and picture content in this section.
Visual information is better processed by our brains
It’s been shown that in some cases, the text is up to 60,000 times less effective than visuals. It appears to be more difficult to comprehend pictures than entire blocks of text. In fact, non-verbal information accounts for 90% of the information that reaches the brain. Of course, our brains are built to understand images better than words.
This is due to the fact that people recall up to 80% of what they see, as opposed to just 20% of what they read. As a result, visuals are critical in terms of content marketing.
The number of people who view your posts is dependent on the presence of pictures
If you include images, you may almost double the number of people who view your webpage. In addition, images can assist you to attract the ideal type of audience to your site by as much as 67%.
Today’s fast-paced existence verdicts that visuals be more appealing
While the majority of people still use numerous platforms to visit websites, mobile usage has continued to rise. Mobile devices are convenient and allow you to access the Internet at any time and from anywhere. If you only have ten seconds, images will assist you in comprehending information more quickly.
For speed, the text option is best. High-resolution images on a page will take longer to load. This may lower the number of people who visit your site.
Younger people prefer visuals
You will benefit more from pictures if your company caters to the younger generation. Digital marketing experts frequently employ beautifully created visuals to appeal to this group. Video is very popular among young people between the ages of 18 and 24, with a strong preference for it. Meanwhile, older generations prefer to read news articles, receive email updates, and obtain reports that are written in text form.
Visuals are shared more frequently than words on social media
Viral pictures and videos go viral in large part due to people’s propensity to share more images than words. A typical person reads only 20% of a webpage or article. If the text is insufficiently compelling or fascinating, the individual will simply leave the page. If you want your material to go viral, incorporate photos as support for a concise message. You may increase your brand recognition by getting a post to go viral. In addition, you may improve your conversion rate by doing so.
Plan ahead when planning a creative infographic or image you want to go viral. You’ll want to get the most attention for your material possible. Make sure your logo and website URL are included in your creative infographic.
Text is better for SEO than visuals
Keywords are necessary for SEO. You can use as many as you want in a written piece, which assists search engines in better comprehending the topic of your content. In addition, readers can skim text more quickly than visuals to obtain the information they need.
Text is easier to produce than visuals
You may be able to complete a 1,000-word article in a shorter amount of time than it takes to produce an image. Creating infographics and videos requires more effort. Images also need to be high quality if you don’t want them to reflect negatively on your brand.
The text provides more opportunities for interaction
You have the chance to add links to your text, which allows readers to explore other parts of your website. You might also include calls to action, which prompt readers to take the desired action, such as signing up for your email list.
Text is better for building relationships
When you publish quality content, you establish yourself as an expert in your field. If you provide helpful information, people are more likely to trust you and do business with you. You can also use your articles to build relationships with other businesses by guest posting or linking to their websites.
In conclusion, each type of content has its own advantages and disadvantages. Text is better for SEO, while visuals are more likely to be shared on social media. Ultimately, the best approach is to use a mix of both text and images to appeal to the widest audience possible.