‘Content is King!’ This was a statement made by Bill Gates as far back as 1996. He predicted that paid advertising would become a thing of the past, and online written content would become the new key to marketing.
Over the years, he has been proven right. Content has become a significant player in the world of SEO, and businesses have had to find ways to fill their websites with written content.
Twenty-four years later and written content is still an integral part of digital marketing and people’s online experiences.
However, a new player is emerging that has a unique power to propel brands forward – video content. There are many advantages of video content, and increasingly it is how a lot of people absorb information, especially young people.
To find out more about how video content can benefit your business, read on.
Video content is user-friendly. People can watch and listen without the need to read long paragraphs of information.
Video content with subtitles is even better, as a lot of people watch videos with the sound off while watching TV or sitting on public transport. In fact, in one Forbes article, they refer to a study that showed that 50% of consumers are more likely to watch a video with subtitles.
In the SEO world, the importance of keeping your online platforms user-friendly is well known. People are likely to quickly move away from your content if it takes a long time to load or is too confusing. Not only does this result in them not digesting your content, but it also lowers the authority of your website, as Google does not look favorably upon websites that people quickly leave.
That is why having a good website is so important, but unfortunately, many beginners often miss out on crucial web design steps which can ultimately cost them visitors. To ensure that your website is built correctly, you can follow this step-by-step guide from wix.com. This covers all the basics and helps you make sure that your site is mobile friendly so that all users can easily access your platform.
Video Appeals to Consumers With a Short Attention Span
Thanks to the advancement in technology, global attention spans are narrowing. People no longer want to read long articles, preferring instead to watch videos. We recommend keeping most of your videos under a minute. When someone sees a video, but it is too long, they will often not bother to watch it, whereas if the video is short, they might think it worth their time.
Your Competitors Can’t Copy It
With so many people trying to find ways to get ahead of the competition and get their brand out there, copy-cats have become increasingly common. Many people write online content that is created by re-wording content that already exists. As a result, it is common to see lots of similar articles on the first page of Google.
However, it is very difficult to copy someone’s video. Even if the information is copied, you can not copy an individual’s personality and brand very easily.
You Can Inject Personality Into Boring Topics
Video is a great way to bring excitement to boring topics. Let your personality shine through, and people will love to watch you. Other people choose to have videos where objects fly in and out, or music is put in the background. You have so many creative possibilities with videos that just aren’t possible with written content.
You Can Showcase Your Personal Branding
When it comes to most industries, many consumers would prefer to buy a service from a person rather than a company. Personal branding is powerful because even if your company does not succeed, your personal brand will continue.
The best way to build a personal brand? Start making videos! When people can feel like they can get to know you through your content, they will want to keep coming back to your service.
One great tip is to brand your videos. Have your logo or name displayed on your video, so that you are recognizable and connected to your business’s brand.
It Helps Builds Audiences
Video builds trust, credibility, and engages audiences. It also boosts conversion rates and social shares. People are often more likely to engage in video content. According to Hubspot, video can increase conversions by 80%, so it’s a valuable tool for any growing business.
Search Engines Love Video
Written content used to be the key to getting your website higher up on Google, and even today, it needs to remain a central focus for your website.
However, increasingly, video is becoming just as important. It engages audiences and keeps them on your site for longer, which Google recognizes as a signal of website success.
Overall, video marketing is only growing. From Youtube to Facebook Live and beyond, there are many opportunities to take advantage of this growing trend. Videos are now easy to make, with fantastic cameras and microphones available on most phones. Therefore, video is no longer just for big brands; every business and even freelancer should be utilizing video.